How to Create a B2B Social Commerce Strategy

  [content field="callout1" format="true" class="calloutwide"] Is it possible to incorporate a social commerce strategy into a B2B marketing plan? It may seem like a relatively new concept, but the underlying principles are very basic. Man is after all a social creature that survives in a community setting - a community that you can easily build through...

How eCommerce Friendly is Your Business?

  While ecommerce has been around for a long time it is only in recent years that it has become more popular. Using and utilizing ecommerce solutions is now much easier for all business owners. Ecommerce solutions are both more affordable and are much more easy to get up and running. Ecommerce is a term for...

10 Steps to Designing a Web Store That Sells

10 Steps to Designing a Web Store That Sells The feeding frenzy over the ABC show "Shark Tank" among us “hustlers” is undeniable. Every week my DVR’s red recording light is on for ABC’s top-rated business based reality show. Some people think the show is about business, and it is. However more importantly the show...

The Anatomy of Effective Product Pages

The Anatomy of Effective Product Pages Before discussing the topic of effective product pages it’s worth pointing out that the nature of social media and the immediacy at which information can be consumed has caused a shift in the way buyers behave online. In the past, the buying decision process was a three stage model and...

Smarter Social Commerce

Social Commerce: It’s Not Simply Social, It’s Serious Business

[content field="callout1" format="true" class="calloutwide"]The Internet has become an integral part of many people’s lives. These days, it doesn’t just provide information, it’s become one of the primary means for people to connect and engage in conversation. Transactions online are not new, either. eCommerce has been around as long as the internet. But there is...