The right public relations strategy can be one of the best tools that you have in order to get media attention for your company. The right media coverage can boost your reputation in your industry, lead to increased revenue for your company and help your organization get in front of countless current and potential...
The final barrier to a customer bringing home their purchased goods in a brick-and-mortar store is the physical act of approaching a person at a cash register and paying for their items. It is the last, crucial step in clinching a sale. Especially for small businesses, this step can make or break the business....
We’ve all heard about how important company culture is. From retention to revenue, there is no doubt that culture plays a huge role in a successful company. The question really isn’t, “Why should I invest in culture?” but rather, “How do I create an environment in which my team members love to work?” So how...
I recently checked out a new sandwich shop downtown called Even Stevens. Oh boy, I thought, another sandwich place. What a unique idea for a small business. I was prepared to be underwhelmed. The shop was lucky it had a good location. Turns out Even Stevens’ strategy completely altered my expectations. For each sandwich you...
Adding a fee to credit card transactions (known as “surcharging”) became permissible in 2013, as a result of a class action lawsuit against Visa and MasterCard. It’s taken awhile for that information to trickle down, but more and more businesses are aware of it and surcharging is catching on in some locations. Should you...
Let’s face it. Life doesn’t always go the way we planned. And that is also true in our business lives – perhaps even more so. We all have the times when we feel like we’re going nowhere. Whether you own a business or are looking to advance in your career, sometimes we get frustrated...
Today’s successful businesses recognize the importance of using cutting-edge technology to gain the competitive edge. These days, plenty of ambitious companies are implementing e-learning into their employee training strategies, and the results have been nothing short of fantastic. The right learning management system (LMS) can dramatically improve the initial training and orientation process for new...
The last ten years have revolutionized the financial landscape. The Recession and new technologies have paved the way for a new type of financing, called alternative financing, which offers non-traditional financing or uses technology to make quick decisions and connect borrowers and lenders (think Kickstarter). The alternative financing landscape is exploding – according to...
Startup = Growth. That’s how Paul Graham, founder of YCombinator, defined a startup. As per this definition, growth is the most important metric for a startup. It doesn’t matter whether this growth is in users, traffic or revenue; as long as the chart keeps pointing upwards, the startup is succeeding. But how do startups actually...
Startups are busy addressing multiple tasks. They need to ensure that supplies are fully stocked and that the shop is ready to open on the anticipated day, among other things. However, they also need to ensure that their sales team has a strong set of negotiation skills. Here are 6 reasons your startup needs...
