How much of your time is spent running around and chasing clients, trying to get them to buy your product or service? You are great at what you do – shouldn’t it be the opposite? Shouldn’t your ideal clients be seeking you out? This is the distinction of what Sharon Melnick calls “Chasing After” versus...
Everyone has unique, natural talents to offer the world; do you know what yours are? If you can identify your talents, you can develop them and use them to grow your business; you can also help develop the natural talents of your staff and team members. This information will help you on your journey. Identifying...
The gender gap regarding small business ownership is changing and changing fast. While business was once seen as a ‘man’s profession,’ today more and more women are starting their own companies and taking a dip in the entrepreneurial pool. In fact, statistics from 2016 show that there are 11.3 million women-owned businesses, making up 38...
There never seems to be enough time in the day, and while you can’t add hours to the clock, you CAN work to make each hour you do have more productive. If you have tips to share OR want to learn some new techniques, then you are going to love my latest Twitter Chat...
We often talk about the importance of networking from the position of the member, including where to find networking groups, best networking practices, and inspirational examples. However, with the most recent statistics showing over 2 million LinkedIn Groups and 620 million Facebook Groups, it seems that we are just as likely to start our own communities as...
Video was one of the most talked about marketing strategies in 2016. According to experts, it will continue to command attention in 2017 with trends such as Facebook Live video, and other video apps. Although some small businesses have been slow to embrace the use of video, it is the one marketing strategy you...
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Today’s buyers have the world at their fingertips, and they use both in-store and online research to explore options before making a purchase, including comparing different stores or the various features of similar products. As a seller, one of the main questions is what makes someone stop and actually complete a purchase? By knowing...
Over the years you’ve heard it a million times. “Build your list!” the marketing experts screamed. And you, a diligent and hopeful small business owner, took their advice. You gathered names and email addresses, stored them in spreadsheets and Outlook, and maybe even moved up to an email marketing program like MailChimp or Aweber....
At Smart Hustle we love to hear and tell the stories of savvy small business owners who are passionate about starting and growing a business. Even better, we treasure the follow-up stories where we can find out what has happened to them since our last interview. Today we are excited to share an inspiring...
