"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...
Social media moves fast. How fast? It seems like only yesterday we were talking about the importance of video marketing, and already there are experts who say that the next frontier is not just video, but rather live video. If video marketing itself seems daunting to you, you might be inclined to dismiss the idea...
Smart Hustle Editor Ramon Ray is used to being on a certain side of the interview table, picking the brains of today’s entrepreneurs and small business owners in order to learn about their journeys and to share their advice in feature stories. Today you are in for a treat because the tables have turned....
When you first enter Selena Soo’s S2 Groupe website, you are greeted with the opportunity to discover how she went from $0 to $157K in her first year as a coach. Ask any entrepreneur or small business owner and they will agree – that is a pretty impressive feat! What’s really impressive is how she took...
Keeping data secure is a must for every small business. While many small businesses feel that they are safe, or immune, from today’s cyber criminals, they are not. New threats arise every day, and savvy hackers are finding new ways of taking advantage of those who are not protected. Imagine this scenario: you are super...
For every movie-worthy startup success story (think Facebook), there are plenty more stories of unachieved dreams that we will never get to hear about. And that shouldn’t be surprising at all. Not when statistics show that about 50 percent of new businesses fail within the first five years. Sometimes, those numbers can be much...
It’s not easy for anyone who has a crazy business idea to get to the point of implementing it. And yet, we frequently meet people who run businesses that make us think, “Hmmm. Why didn’t I think of doing that myself?” One such person who had a business idea and decided to just go for...
Inger Stapleton is the entrepreneur behind Inga’s Lingua, a company that offers online Spanish classes for folks whose busy corporate schedules tend to get in the way of higher learning. I recently had a chance to speak to Inger about her journey from her own corporate career to the exciting life of an entrepreneur,...
Several of our past Smart Hustle interview guests have spoken on the topic of developing a niche – not trying to be everything to everybody and instead focusing in on that one special thing that only you can offer. Of course, developing your one-of-a-kind brand is challenging, so I’m excited to share my recent...
What kind of introduction do you give a man whose client list includes NASA, State Farm and several boards of education on the East Coast? Dr. Alvin Perry is a veritable renaissance man. He’s earned his DBA and his MBA. He also has 10 years of entrepreneurial experience, 20 years of consulting experience and...
