RECENT ARTICLES
How the Founder of Viteri Style Management Took Knowledge, Experience, and Pure Grit to Succeed on Her Entrepreneurial Journey
Barbara Viteri, the CEO and founder of Viteri Style Management, a consulting firm that provides business management solutions for small interior design firms, comes from humble roots that you would not think would lead to her developing a successful business in the design industry. However, it did. I had the chance to sit with Viteri...
Ted Rubin’s Advice On Building Personal Relationships Through Social Media
I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on making those digital connections and identifying the...
Steve Rubel Shares the Future of Content Marketing: Lessons from Big Companies
"Social media is not a channel...it's a way of life." I recently had the pleasure of speaking with Chief Content Strategist for Edelman Worldwide, Steve Rubel, on his thoughts about the evolution of digital marketing, social media, and content creation. The Internet pioneer had some interesting reflections on what big business is doing for their...
5 Tips for Using Facebook Live to Get Closer to Your Customers
Social media moves fast. How fast? It seems like only yesterday we were talking about the importance of video marketing, and already there are experts who say that the next frontier is not just video, but rather live video. If video marketing itself seems daunting to you, you might be inclined to dismiss the idea...
Zev Asch Interviews Smart Hustle Magazine Editor Ramon Ray: What the Entrepreneurial Journey is Really About
Smart Hustle Editor Ramon Ray is used to being on a certain side of the interview table, picking the brains of today’s entrepreneurs and small business owners in order to learn about their journeys and to share their advice in feature stories. Today you are in for a treat because the tables have turned....
4 Powerful Strategies to Get Known and Stand Out. Selena Soo
When you first enter Selena Soo’s S2 Groupe website, you are greeted with the opportunity to discover how she went from $0 to $157K in her first year as a coach. Ask any entrepreneur or small business owner and they will agree – that is a pretty impressive feat! What’s really impressive is how she took...
Why Being a Business Owner Isn’t Always What You Expect. Larry Kim
Larry Kim, the visionary leader and founder of WordStream, fully admits being a business owner isn't always what you expect. WordStream is one of the largest software companies in the world to focus on search engine marketing. The organization manages over a billion dollars a year in advertising, with approximately 10,000 clients worldwide. In a...
How Small Business Can Prevent and Recover from Security Threats: An Interview with Norman Guadagno
Keeping data secure is a must for every small business. While many small businesses feel that they are safe, or immune, from today’s cyber criminals, they are not. New threats arise every day, and savvy hackers are finding new ways of taking advantage of those who are not protected. Imagine this scenario: you are super...
Indinero Founder Pivots Her Company to Success
For every movie-worthy startup success story (think Facebook), there are plenty more stories of unachieved dreams that we will never get to hear about. And that shouldn’t be surprising at all. Not when statistics show that about 50 percent of new businesses fail within the first five years. Sometimes, those numbers can be much...
Entrepreneur Ciara Stockeland on the Challenges and Nuances of Starting a Franchise Business
There are at least 28 million small businesses in the US which account for about 54 percent of all sales. There are also 900,000 franchise businesses across 300 business sectors of the economy. And yet, despite these numbers, it’s not often that you will come across small business brands that are also franchises. This is where...
Business Growth Strategies for Niche Businesses: Josh Cohen of Junkluggers
It’s not easy for anyone who has a crazy business idea to get to the point of implementing it. And yet, we frequently meet people who run businesses that make us think, “Hmmm. Why didn’t I think of doing that myself?” One such person who had a business idea and decided to just go for...
Lessons Learned and the Importance of Setting Goals and Being Flexible – Inger Stapleton
Inger Stapleton is the entrepreneur behind Inga’s Lingua, a company that offers online Spanish classes for folks whose busy corporate schedules tend to get in the way of higher learning. I recently had a chance to speak to Inger about her journey from her own corporate career to the exciting life of an entrepreneur,...