ROI, or return on investment, is a well-known abbreviation in the small business world. ROI is the dollars and cents factor that drives most companies’ actions and decisions. A related abbreviation, one which may be new to you, is ROR. ROR stands for return on relationships, and it was the topic up for discussion...
Eboni Green is an expert media consultant and founder of the rapidly growing Twenty Twenty Visionary media production company based out of Atlanta. As a successful, self-made business woman, Eboni’s journey to success certainly had some stumbling blocks along the way, but it is her resilience in the face of adversity that makes her...
All entrepreneurs know the struggle of trying to start a new business and grow into a success. Even more difficult is starting a new business while you’re still working at a 9-5 gig. Though running a business on the side has its own set of challenges, it is nothing you cannot conquer without grit and...
When Pinterest started out, it was known as a platform for soccer moms to find recipes and craft ideas. My, how times have changed! Pinterest now sees over one million users every day (including a growing number of male users) and is being used as a marketing tool by small and large businesses alike....
If you are a Smart Hustle subscriber, you might recall in January receiving a special email requesting your opinions in an exclusive Smart Hustle survey. We ran the survey campaign for about a week and we want to thank the many readers who took time out of their busy schedules to share feedback. Since...
[content field="callout1" format="true" class="calloutwide"]I recently had the privilege of interviewing Hannah Perry, founder of the Giggling Pig Art and Party Studio in Shelton, Connecticut. The studio is a fixture in her community, letting children of all ages take part in art classes or after-school enrichment programs. It’s a place where creativity and curiosity flourish. But...
[content field="callout1" format="true" class="calloutwide"]Freelancers are changing the way small businesses operate, allowing small or one-man operations to compete with larger companies. Recent statistics show there are 53 million American freelancers (representing 34 percent of the U.S. workforce) and demand is steadily growing. In fact, over half of micro business owners (those with 10 employees are less) employed...
[content field="callout1" format="true" class="calloutwide"]Promoting your business is vital to its success, and if you are like most Smart Hustle readers, you’re always looking for new tools and tricks to add to your marketing tool bag. However, it can be easy to get tunnel vision depending on if you run an online or offline store....
[content field="callout1" format="true" class="calloutwide"]If you created an innovative product, unlike any currently on the market, you would most likely go to work securing a patent. But what about the intangible? Have you ever considered the importance of legally securing your intellectual property – words, names, logos or symbols? As it turns out, trademark protection...
[content field="callout1" format="true" class="calloutwide"] Sally McKenney's entrepreneurial journey starts just like many. Back in December of 2011, she was looking for something to fill her free time, so took her passion for baking and writing and started a blog. Fast forward four years and she has quit her full-time job, has over 250,000K viewers to her...
