text marketing

Why Text Marketing Is A Must and 7 Steps to A Successful Campaign

[content field="callout1" format="true" class="calloutwide"] With so much 'noise' distracting customers, marketers are always looking for a better way to grab their attention and get just a sliver of their time to put their brand or product in front of them. Social media has been a very effective way to do that, but with changes to...

How To Make Entrepreneurship Work For You

[content field="callout1" format="true" class="calloutwide"] Entrepreneurship is challenging but it isn’t impossible. It isn’t always the omnipresent ticket to bail you out of your problems. In fact, as a small business owner, you are asking for the impossible and the surety of drained emotional reserves, as Clate Mask wrote earlier on Smart Hustle. But, for most entrepreneurs...

5 Small Business Lessons To Be Learned From Game of Thrones

[content field="callout1" format="true" class="calloutwide"] If you happen to be a devout fan of the HBO hit series Game of Thrones, then you are waiting in anticipation for the start of Season 5 tonight. While most of us enjoy the series for its drama, horror and interesting cast of characters, what most probably miss are the very...

12 Must-Read Business Books This Holiday Season

12 Must-Read Business Books This Holiday Season Have that special small business owner or entrepreneur on your holiday gift giving list? Want to treat yourself to some enjoyable, business-boosting reading during the holidays? You've come to the right place, as we share with you an assortment of the best books available from some of our...

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity For many small businesses, particularly retailers, the holiday season can be a double-edged sword. Often unprepared to compete with the massive big box retailer sales, failing to ramp up staff and inventory sufficiently, or simply not considered the unique holiday sales message, many small businesses find only...

App-etite for Success: How Two College Pals Built a Successful App Company with No Experience

App-etite for Success College pals Joshua Tucker and Keith Shields didn't know how to build apps, but that didn't stop them from creating a successful app company.   How do you get named the “Coolest College Startup of 2014” by Inc. Magazine? For Joshua Tucker and Keith Shields, cofounders of app creation company Applits, it’s all about...

4 Entrepreneurs Who Braved Stepping Into Uncharted Territory

4 Entrepreneurs Who Braved Stepping Into Uncharted Territory For those with a true entrepreneurial spirit and mindset, barriers are something to leap over, not stop you dead in your tracks. That applies even to those for whom the barrier is creating a business in and industry and market for which they have no experience or knowledge....