RECENT ARTICLES
6 Keys to Developing a Stand-Out App
Today’s mobile market is booming with over one million apps available at App stores. They are not all for games and social networking either. Businesses have come to realize the power of apps for connecting with customers and boosting profit. In fact, 91 percent of top brands now have an app, and small businesses...
5 Ways To Make Great Videos: Lessons from 5 Popular Video Campaigns
We all know that video is one of the top mediums used by marketers and advertisers to reach their target audience. Video has the capability of using compelling images, music, and language to tell a story and engage viewers in an emotionally captivating experience. How often have you watched a moving commercial, and not even...
Making CRM an Integral Part of Your Small Business Team
Want to build a better small business? Then it is time to build your TEAM! A team, however, doesn’t just consist of the employees, subcontractors, and freelancers you hire who can help you with the things you don’t know how to do, don’t have time to do, or just plain don’t want to do....
YourSizzleVideo Brings Affordable Video Marketing to Small Business Owners
This article is published in partnership with YourSizzleVideo. YourSizzleVideo turns your blog posts into videos. Engaging content increases sales and brand awareness. Let YourSizzleVideo increase traffic and engagement for your blog posts. So you’re a small business owner. You have a website, and you’ve been developing some quality blog content to showcase your industry expertise....
Find Your Niche – Ice Cream Man or Are You a 7-Eleven
Much to the surprise of nobody who’s ever heard me try and pronounce the word “drawer,” I grew up on Long Island. It was a nice place to be a kid and while I confess that I don’t have a very clear recollection of the details, I have good reason to believe that I...
Turning Subscribers into Buyers: How Email Marketing Tools Stack Up
Have you recently invested money in a marketing campaign that fell flat? As any business owner is aware, in order for consumers to engage with and respond to your brand message, you must capture their attention with dynamic content. With unique personalization techniques, email marketing tools and templates allow clients to make bold statements...
Xerox and Staples Collaborate to Boost Small Business Productivity: Introducing New Self-Service Printing
As a small business owner, you understand the importance of productivity and efficiency. Improvements in these areas translate into wins for your company, the juice that pushes you ahead of the competition. And do you know who else understands productivity and efficiency? Xerox and Staples! In today’s interview, I am sharing the latest development...
Staples’ Commitment to Small Business Customers Goes Deeper than Logos and Designs
Every year, millions of small business owners and entrepreneurs turn to Staples for their business needs, whether it is office supplies, furniture, technology, or even print and marketing materials. As a small business owner and regular Staples customer myself, I understand! But to get the scoop on this phenomenon from someone “on the inside,”...
Build a Better Webinar: How Combining E-mail & Landing Pages Will Yield High-Quality Leads
Webinars are a common marketing and sales tactic among large-scale businesses. Small businesses, however, have been slower to adopt. This is a mistake. Webinars offer incredible value and impact to an organization in a number of ways. But how? What, exactly, is the ROI? In this post, let’s take a closer look at how webinars...
Founder of Perfect Tux Shares His Big E-Commerce Success Tips
When you think of serial entrepreneurship, you most likely think of individuals who launch business after business, logically working their way up from one company to the next. However, there are some who have taken a less traditional approach to entrepreneurship and still found themselves going toe-to-toe with those that stayed on the well-beaten...
Why Neglecting Website Basics Can Significantly Impact Business Sales
If you are running a small business and selling online or driving traffic to your brick-and-mortar, you know how important an effective website can be. Great design is important, but all too often businesses neglect website basics, which can significantly impact business sales. A recent report from Vistaprint Digital reveals what consumers expect from...
6 Awesome Tips for Designing Like a Pro
Whether it's a website, an app, or a simple business card, a first-rate design is crucial for attracting and keeping customers. Some small business owners might feel as though they have too much on their plate to worry about the appearance of their website. They might reason that aesthetics isn’t their strong suit, or that hiring an...