How would you rate your small business’s online presence? If it falls into the ‘non-existent,’ or ‘needs improvement’ categories then I have a special treat for you today. Recently I spoke with Soo Young Kim, the Head of Small Business Outreach at Google, whose job it is to help business get online and reach...
Holding an event can be a great way to publicize your business and attract new clients. However, as a small business owner, you may struggle to decipher when to outsource the event planning…and if you do want to hire, you may wonder how to find a good event planner and what to expect from...
Are you thinking about selling your products or services overseas, but aren’t sure how to go about it? I recently had a chance to speak with Ed Marsh, Export Advisor for American Express, about this very subject. He cleared up a few of the myths about exporting products and services, which I’m very happy...
In a 2009 Sports Illustrated article about why many professional athletes go broke, it was reported that “78% of former NFL players have gone bankrupt or are under financial stress because of joblessness or divorce.” And all of this takes place within two years of retiring from the NFL. Gary Brackett, a former linebacker and...
Even if you’re not familiar with the name Bob D'Loren, you likely are familiar with the companies his brand management and media company Xcel Brands represents. Isaac Mizrahi, Halston, Judith Ripka… these are major brands with major clout in the retail space. So, what’s D’Loren’s secret? How has he helped these popular players in the...
One fateful day, in a rough neighborhood in Chicago, YouTube Celebrity Millionaire Hoy had a light bulb moment. He was a fitness trainer by trade but had given up his paid clients to offer free boot camps instead, driven by the idea that some of the people who needed him the most couldn’t afford...
For those of you who are fans of Steve Harvey’s Funderdome, you’ll probably know who my next interview is. For those of you who aren’t, let me introduce you to Joe Pippins, the founder of The Fishing Caddy and a recent winner of Funderdome’s $20,000 grand prize. Pippins’ story is a truly inspirational one and...
Mobile apps don’t often get as much play as other marketing platforms because, well, there’s the technical know-how required to build one as well as the cost. But after talking to Jay B, founder of Texas Humor, and Casey from Shopgate about how they worked to create the app for Texas Humor, it may...
How we define success differs from person to person. While one person may have ambitions to become a world-renowned marketing guru, there may be someone else who simply relishes in the idea of delivering an awesome service to customers in need. That said, there’s also the matter of how people go about attaining those successes...
Scary Business Isn't So Scary Somehow, old statistics with limited applicability have given birth to the widespread myth that 8 out of 10 businesses will fail. To judge from the hysteria, you'd think that starting a business is akin to wrestling with an angry bear that wants to chew up all your money for no...
