The 9-5 grind indeed kills many people’s spirits, but entrepreneurship is not easy either. You need to overcome a host of challenges for starting your business venture and keeping it running profitably. And they say - entrepreneurship is a lonely affair. This means you have to solve your problems yourself. None is going to...
Are you thinking about starting your own business but putting off the idea because you just crossed fifty? If yes, then you're making a big mistake. According to the latest Hiscox report, 68% of encore entrepreneurs (who start at fifty) earn more than what they used to do in their previous job. 'When to leap in...
The coronavirus pandemic has affected most small businesses. With changes in consumer behavior, businesses are still trying to adapt to the new normal. If you're finding it difficult to stay afloat, you should start boosting your business's online presence. According to Facebook US State of Small Business Report 2020, 34% of small businesses increased their...
COVID-19 has changed consumer behavior. Now, more and more people are expecting seamless digital experiences across industries. This means companies have to adopt the latest tools and technology to delight customers who are increasingly becoming digital-savvy. According to the latest Square study, retailers and restaurants are adapting to consumer behavior changes and turning to technology...
Are you in search of effective yet economical adverting solutions for your small business? If yes, then new ad offerings from Waze would amaze you. Waze, a popular GPS navigation software app, recently announced a host of updates to its ad starter package to help small business owners efficiently run local advertising on its platforms...
Small businesses are not small in the United States. According to the data from SBA, small businesses comprise 99.9% of all firms in the US. What’s more, small businesses make 97.5% of all exporters in the country. So we can say small businesses are the growth driver of the US economy. But who drives...
I like Twitter more than any other social media platform. Why? This ever-popular microblogging platform has allowed me to witness many stimulating online discussions. Recently, I observed interesting conversations on 'can everyone be a successful entrepreneur' initiated by Smart Hustle Founder Ramon Ray and Shopify President Harley Finkelstein. Actually, it all began when Shopify President...
Social media stories are a powerful tool to connect with prospects and customers on a deeper level. This is because good social media stories evoke emotions, inspire actions, add value, and connect with our memory. However, telling captivating social media stories is a challenging task because you have to grab your audience’s attention in just...
There is tough competition out there. Regardless of your business domain, you are going to face competitors that are tirelessly trying to outgrow you. If you want to grab the attention of your potential clients, you have to stand out from the crowd. And humanizing and personalizing your brand can help you do so. Don’t...
If you’re thinking about exploring other ad platforms beyond Facebook and Google, you have more options now than ever. With their self-service advertising tools, new players like Hulu and Walmart are trying to lure small business owners to run effective advertising campaigns. The Ad Market Has Become Super Competitive PC: Walmart Advertising is an age-old practice to...
