How would you rate your small business’s online presence? If it falls into the ‘non-existent,’ or ‘needs improvement’ categories then I have a special treat for you today. Recently I spoke with Soo Young Kim, the Head of Small Business Outreach at Google, whose job it is to help business get online and reach...
Holding an event can be a great way to publicize your business and attract new clients. However, as a small business owner, you may struggle to decipher when to outsource the event planning…and if you do want to hire, you may wonder how to find a good event planner and what to expect from...
Are you thinking about selling your products or services overseas, but aren’t sure how to go about it? I recently had a chance to speak with Ed Marsh, Export Advisor for American Express, about this very subject. He cleared up a few of the myths about exporting products and services, which I’m very happy...
In life, as well as in business, bad things will happen. I’m not saying that to bring down your day; it’s simply a reality that we all must deal with. These negative events can make us feel beat down or even depressed, but today I’d like to encourage you to see things in a...
Virtual teams, or flexible work, is one of the biggest drivers of transformation in the workplace according to a forecast of employment trends by the World Economic Forum. Because of this, today’s leaders will need to figure out how to most effectively manage their remote teams to ensure that the level of productivity and...
It is undeniable that the internet has changed everything about how businesses operate. Take for example marketing. Once upon a time, the only marketing option for businesses was print and media – newspapers, billboards, TV ads and mailing out brochures and sales flyers. Today, the internet provides a whole new avenue for advertising products...
In a 2009 Sports Illustrated article about why many professional athletes go broke, it was reported that “78% of former NFL players have gone bankrupt or are under financial stress because of joblessness or divorce.” And all of this takes place within two years of retiring from the NFL. Gary Brackett, a former linebacker and...
Creating a successful business is something like cooking a delicious meal. Start with fresh ideas (ingredients), create a solid business plan (prep you workspace and ingredients), and then most importantly, make sure you choose the right recipe! In the past, businessman and investor Marcus Lemonis (from CNBC’s The Profit) has shared his personal recipe for...
Even if you’re not familiar with the name Bob D'Loren, you likely are familiar with the companies his brand management and media company Xcel Brands represents. Isaac Mizrahi, Halston, Judith Ripka… these are major brands with major clout in the retail space. So, what’s D’Loren’s secret? How has he helped these popular players in the...
One fateful day, in a rough neighborhood in Chicago, YouTube Celebrity Millionaire Hoy had a light bulb moment. He was a fitness trainer by trade but had given up his paid clients to offer free boot camps instead, driven by the idea that some of the people who needed him the most couldn’t afford...
