Me & The Bees Lemonade CMO on Going From Lemonade Stand to Shark Tank Funded Beverage Empire

Ramon Ray, a self-proclaimed lover of lemonade and small business evangelist, recently spoke with Me & The Bees Lemonade CMO, D’Andra Ulmer, during SXSW 2017 at the Dell Experience.

Me & The Bees Lemonade is an Austin, Texas-based sustainable lemonade company, founded by D’Andra’s daughter, Mikaila. Most amazingly, Mikaila was only four years old when the idea to start her company struck – with the admirable goal of making great-tasting lemonade while helping save the dwindling honeybee population.

“You cannot make this kind of story up,” laughed Mikaila’s mom and company CMO, D’Andra. “With Austin being the land of entrepreneurship there was a local kindergarten business fair, and Mikaila signed up even though she was only four at the time. Earlier that week she happened to have been stung by a couple of bees and learned that they die when they sting and about the dwindling bee population. Right there, she decided she had to help.”

Armed with a cookbook from her grandmother, Mikaila refined a flax-based family lemonade recipe and started her company to raise awareness for the plight of the honeybees. From her kindergarten business fair, Mikaila soon landed on Shark Tank. Not surprising, she charmed and impressed the Sharks, landing a $60,000 investment and mentorship support from Fubu CEO Daymond John. A significant purchase order from health food giant Whole Foods soon followed. The buzz and fledgling Me & The Bees Lemonade only grew from there.

Entrepreneurship is challenging. So it should come as no surprise that raising a child entrepreneur offers additional challenges. Thankfully, D’Andra was able to give Smart Hustle readers and budding business tycoon parents some great advice. You can watch the full interview below and continue reading for her great tips:

Build a Strong Foundation

In the Ulmer family’s case, their strong faith supports a strong family. From there, their business thrives. Building a business is a team effort that needs a strong base with everyone working together positively. That becomes even more important when it is family-run.

Teach Gratitude

D’Andra and her husband ensure their kids are grateful for everything they receive. An attitude of gratitude avoids taking positive things for granted and helps put minor setbacks in proper perspective.

Work Hard, Play Hard

With child entrepreneurs, it is especially important to make sure there’s a balance between them being a child and a businessperson. D’Andra never forgets her primary job of caregiver and to ensure that her daughter is a 12-year old first. “There are some long days when my daughter then still wants to have a play date,” adds D’Andra. “I support that. She is a child first and then puts on her entrepreneur’s hat.”

Children are Natural-Born Entrepreneurs

Children are naturally curious. When they come to you as a parent with an idea, a problem or a solution –- foster that and encourage them. Make it fun and encourage their creativity.

Lastly, D’Andrea offers some great advice to all entrepreneurs:

1. Believe

“Whatever your dream and your passion is, believe in it,” advises D’Andra. “It can grow, and you can make it a success!”

2. Learn to Say No

“There are so many sparkly things out there [that can distract an entrepreneur]. It is important to ignore them and to be able to say no to the things that are not going to help you get to the next level.”

Get Ramon's Smart Hustle Insights.

Thursday - 2 PM EST

At Smart Hustle we inspire and educate small business owners to start and grow a successful business!

Every Thursday, get our Smart Hustle editor's insights to inspire and educate you!

Ramon Ray

Thanks for signing up!