WhatsApp

New WhatsApp Features Connects Biz Owners with Customers

WhatsApp has just rolled out a new feature that will help small businesses better connect with their customers on the app. Brands will now be able to utilize product catalogs in their WhatsApp Business listings. This will enable them to provide more images and information relating to the items and services that they offer. WhatsApp...

empathy customer experience

The Secret to a Successful Customer Experience: Empathy

Have you ever had an over-the-phone customer experience that just wowed you? You know, the kind where you’re smiling by the end of the call, you feel like the person on the other end of the line actually heard you, and the person taking the call was friendly, supportive, and understanding regardless of what...

Banner Cheryl Guerin Mastercard Small Business Summit Blog Header 2000 x 400

Mastercard Small Business Summit Celebrates Women Business Owners

Ramon Ray caught up with Cheryl Guerin, Mastercard's Executive Vice President of Integrated Marketing and Communications for North America at Mastercard’s Small Business Summit in partnership with Create and Cultivate in New York City. The summit was held in celebration of National Women’s Small Business Month and Cheryl was there as part of Mastercard’s...

social media

Taylor Harrington Takes Us on Seth Godin’s Social Media Journey

Seth Godin has one of the biggest email newsletters in the world. However, Seth Godin doesn’t have much of a social media presence. What social networking activity he does has seemed to be mostly automated, reposting directly from his blog, and there wasn’t much custom content for social media platforms. Until one day, there...

Excellent Customer Service

Excellent Customer Service With A Small Team (Or No Team At All!) Is Within Reach

There’s no denying that excellent customer service can be the key to customer retention. Across the globe, 96% of consumers say customer service is an important factor in their choice of brand loyalty. However, so many companies are doing it wrong. Either they don’t have the time or money to invest in proper customer...

mission

More Than Words: The Art of Balancing Mission and Margin in Social Enterprise

“Why books, Jodi?”  “Why not books, Ramon?” There is money to be made in books! Jodi Rosenbaum, Founder and Executive Director of More Than Words, says they are selling them to the tune of $3.7 million a year. She says every book that they receive is in the hands of young people that they’re giving jobs...

email

Hiver and the Evolution of Email

Ramon Ray caught up with Niraj Ranjan Rout, the co-founder, and CEO of Hiver, a company dedicated to making email better for business. Niraj started out as an electrical engineer and worked as a programmer writing code for 6-7 years. “That’s when the startup bug basically bit me,” he laughed.  He started his first business...

netsuite

NetSuite Announces Improvements to Better Serve SMBs at SuiteConnect

At SuiteConnect Ramon Ray spoke with Evan Goldberg, Executive Vice President, and Jayson Maynard, Senior Vice President of Global Field Operations, both of Oracle NetSuite Global Business Unit about how NetSuite can serve small companies and bigger companies. They expressed that there are some things big and small companies have in common; everyone wants...

small business insurance

Small Business Insurance Can Save Your Business from a Cyber Attack and More

You insure things that are of value, things you simply couldn’t afford to replace should the worst happen. You buy insurance for your car, your home, and your health. So, it only makes sense that you would also invest in small business insurance. After all, your business is something you’ve poured so much of...

e-commerce

7 Things You Need for a Successful E-Commerce Business (And How Fiverr Can Deliver)

E-commerce is booming. You can even do your grocery shopping online. If there was ever a time to jump on the e-commerce bandwagon, it’s now and doing so just got even easier. A successful e-commerce business can take many forms. Businesses are selling their products on platforms like Amazon, Etsy, Shopify, and more with...