How To Organize and Market Your First Event. 4 Experts Weigh In.Ramon Ray
Events marketing and hosting are powerful ways to build your brand and generate revenue for your business. The event could be small, with 10 people and a box of pizza. It could be a big event with 500 people in a conference room and event staff. Four event experts to together on Clubhouse to share their insights. Liz Caruso, Phil Mershon, Dianne Devitt and Ramon Ray.
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Here are a few of the high-level power tips we talked about:
Budget and Money
Be sure to focus on the budget of your event and ensure your event is generating revenue. Whether it’s direct revenue through ticket sales or sponsorships, or the ROI is measured in some positive. Maybe there’s no direct MONEY being made but it’s boosting your brand in a powerful way, which over time, is generating money for your business.
Understand the cost centers of an event. An event, big or small can quickly drain your cash flow if you’re not careful. Food, staff, signage, speakers, venue, production costs, and more.
Online Events Aren’t Cheaper
Online events are not necessarily cheaper than in-person events. Yes, with an online event you can “just” open up your webcam and talk. Whereas an in-person event requires a venue, often food and etc. However, online events, especially larger ones, done well, can also be an investment to be done right. The production costs to ensure your viewers get a great experience could be just as costly as the venue costs of an in-person event.
Delivering Your Message
When organizing an event you want to ensure you’re delivering the right message to the attendees. You want to deliver the “sales” message, but at the same time, you also want to be sure you’re not “overselling” and alienating your audience.
Know who your customers are and what’s important to them
Know what the measure of success is for your event. Is it ticket sales? Attendees? Sponsorships? Those who booked a sales call with you during the event? What’s that measure of success?
- Get the right people in the room. Don’t seek to just FILL the room, but seek to fill the room with the RIGHT people
- Capture photos and videos of your event. You can use this material to market future vents.
- Partnerships are a great way to market your event beyond your own list(s).
- Speakers at your event can be leveraged to market the event. If speakers are excited about the event, they’ll be happy to share it with others.
- Leverage the power of affiliates to sell tickets to your event. You give them a percentage of each ticket sale.
- Risk management is important. You want to think what can go WRONG at the event? Consider a pre-taped version of some portions of your events in case a speaker doesn’t show up or something else goes wrong.
- Don’t ignore the power of moments and memories in events.
- Respect attendee’s time and their ROI.
- First impressions matter. When people first come to your event, online or in-person, focus on what is the experience they’ll experience.
- While you can host and organize an event alone, it’s so much better, especially for a larger event, to hire an event expert.