Are You Listening to the Signals from Your Customers To Improve Their Buying Experience?
Seventy-two percent of companies say improving customer experience is a top priority, yet less than two-thirds are implementing tools to reach these goals, according to Forrester. Retailers should consider how they can leverage technology to gain insight and better meet their customers’ needs through in-store data collection; starting with shopper signals. Just as websites...
Intuit Movie Celebrates How Small Biz Can Do Big Things with Technology
Many small businesses owners don't want to hire more staff, get a new building or become a billion dollar giant. What we want to do is increase our profits and support our families and communities. Doing this is not always easy. One of the ways smart business owners grow their businesses is by leverage...
Can AI Stop Business Failure?
Artificial intelligence – AI – is this year’s innovation. It’s the biggest thing in business – or, at least, big business. McKinsey estimates that tech giants spent $20B to $30B on AI in 2016, with 90% committed to research and development and deployment; and 10% on AI acquisitions. Easy enough for giants with massive budgets and...
Four Ways To Ensure Social and Search Changes Never Affect Your Content Marketing.
Today I got my copy of Gary Vaynerchuk's latest book "Crushing It". It reminded me of the desperate journey of so many to "be like Gary" or some other digital celebrity. Sure Gary, Seth Godin and other digital celebrities have zillions of followers, deservedly. They've been hard at work providing great content, amazing value,...
Ramon’s Marketing Makeover
Welcome to Ramon's Marketing Makeover with Staples. We're looking to MAKEOVER YOUR BUSINESS. If you're a growing business, have 10 or more employees and are in DESPERATE need of a refreshment. Enter the marketing makeover contest. Ramon will select who is deserving of his Marketing Makeover. What will you win? New business cards, flyers,...
5 Tips on How to Find Venture Capital Investors from Chris Sacca
With the growing need for unique ideas and desires to be entrepreneurs, it becomes really important to be able to arrange for the capital required to run your start-up. Where to start from? How to make investor believe in your idea? People without a promising idea or business that doesn’t seem like it can...