Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity

IMG_7969Roberta Perry, President
Scrubz Natural Skin Care Products

For Roberta Perry, the secret to having a successful holiday season is adding some fun to her Scrubz Natural Skin Care Products and offering something a little different to her customers for the holidays. Going beyond the standard Black Friday and Cyber Monday special discounts and giveaways, this year the Bethpage, New York company created and bundled items specifically themed for the winter holidays. From a Frost the Scrubz Man Gift Set to a Sleigh of Scrubz Softness, Scrubz creates smart, seasonal gifts that appeal to a variety of shoppers.

Roberta started Scrubz out of her home in 2006 after creating a winning recipe that helped her with her own dry skin. Asfrost the scrubzman sales grew, so did her need to move her company out of her home and into a larger space. Scrubs is now housed in the heart of Bethpage, New York, serving as both storefront and manufacturing facility where they produce and sell their handmade products. Selling to retail and wholesale, with clients that include Whole Foods Markets, Roberta strives to know her customers base and develops products that will serve their needs.

“We always have a solid holiday season, compared to other times of the year. However, we believe with all the fun things we are adding for the coming season, we will see a tremendous bump in sales,” says Roberta.

Roberta’s advice to other small business entrepreneurs preparing for the holidays:

“My best advice for the holidays and the everyday is to really listen to your customers. Ask questions about who the gift is for, and the why. Don't rush them. Don't tell them what you think they want to hear. Don't tell them what you think they should buy [without having listened to their needs first]. Frazzled holiday customers love the personalized attention. They love that you make them a part of your business 'family'. This translates into gaining new long-term customers and future sales well beyond the holidays.”

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