Small Businesses Embracing MADE IN THE USACarolyn Crummey
But much like the resurgence of the American Bald Eagle, we are starting to see a shift in the number of businesses that insist on embracing MADE IN THE USA, not as a marketing ploy, but as a true attempt to reinvigorate our economy, provide jobs to their local communities and fulfill consumer demand for products made in America.
In a 2012 survey by Perception Research Services, 83 percent of those surveyed said they pay attention to whether a product is labeled ‘Made in the USA’ and 76 percent said they would be more likely to buy something with that designation. And while you may argue that many will “say” they’ll buy based on Made in the USA but will defer to price, think again. A 2012 international consumer survey by Boston Consulting Group found that more than 80 percent of U.S. respondents said they prefer items made in America and are willing to pay more.
If the surveys don’t convince you, then let’s turn to one of the most reliable sources of data for consumer behavior: what’s being searched for on Google. Google Trends, which identifies top searches and story topics consumed, shows that people are seeking American made products online in ever increasing numbers. Searches for “Made in the USA” and “Made in America” have been on a sharp increase over the last few years. So, if consumers are demanding it, smart businesses will give them what they want!
Looking to give consumers what they want, and following in the footsteps of some highly successful companies that made “Made in the USA” a key component – Weber Grills, Harley Davidson Motorcycles, Hershey, Wilson Sporting Goods and Gibson Guitar – many of today’s small businesses are choosing the pride of selling “Made in the USA” products over maximum profits.
We found five such companies – Litchfield International, Beekman 1802, AquaNotes, OM (Organic Mixology) and Lindsay Tia – who are proud to say they are “Made in the USA”. Check out each of their stories.