LinkedIn Lets You Create Employee AmbassadorsRamon Ray
There’s no better force to carry and extend your brand than your employees. Even more than your customers are employees who are in LOVE with your business. LinkedIn now enables you to notify your employees, via their LinkedIn profile and encourage them to share that notification with their networks.
This is powerful.
By leveraging your employees you can quickly scale your messages to a much wider and receptive community.
Here’s the new features LinkedIn announced:
Employee Notifications – Let your team do the talking
Your employees can be your most powerful advocates, but many businesses don’t know where to begin. With Employee Notifications, Page Admins can now alert employees of important posts, which employees can then share with their LinkedIn network. This makes it easy for your employees to share your organization’s content and amplify your messages.
We’ve also added safeguards to ensure that this feature adds value to the member experience, by limiting notifications to once every seven days so you don’t accidentally overwhelm your employees with updates.
For more detailed information on this powerful feature, visit Employee Notifications Help Center article.
Kudos and Team Moments – Celebrate your incredible team
Your Page isn’t just a place for members who want to learn more about your organization; it’s also a space to engage your current employees and celebrate your organization’s culture. With Kudos and Team Moments, Page Admins can leverage a custom content format built specifically to welcome new team members, spotlight outstanding work, and recognize the people behind an organization’s pivotal moments. By highlighting the people behind your brand, you reveal the human side of your organization to prospective customers and employees.
Completion Meter – Take your Page to the next level
Complete LinkedIn Pages generate 30% more page views per week compared to incomplete LinkedIn Pages. However, less than 5% of Page Admins with an incomplete Page choose to update it, oftentimes because they don’t know what details they’re missing.
We’re making it easy for Page Admins to make the most of their Page with a new personalized completion meter that identifies missing fields and calls out new features. Similar to the profile completion meter we offer members, it will help guide Page Admins through the process of completing and taking full advantage of their Page.
Plus, completing a Page unlocks access to additional features, like Content Suggestions, which surfaces content trending within your exact target audience.