Smart Hustle Wishes You Happy New Year and Rocking Success in 2022Ramon Ray
Happy New Year from Smart Hustle! For the past year, we’ve done our best to serve you and provide inspiration and education to help you START and GROW your business!
I’m Ramon Ray founder and editor of Smart Hustle, this year has been tough for me, in some regards. YET it’s also been a year of success and amazing growth!
On behalf of the Smart Hustle Team, I wish you a happy new year 2022.
May the new year bring brilliant success to your small business.
With the passing year, you must know where your business stands presently. Now, it is time to set goals for the new year – where do you want to take your business?
At Smart Hustle, we inspire, motivate, and educate small biz owners to realize their dreams. We exist only to help you succeed.
The very beginning of the new year demands a close look at your growth plan for the year ahead. It is critical that you get the beginning right as it sets the tone for the year. They say – well begun is half done.
So, are you all set to thrive in the new year?
Business Strategies That Can Make Difference in 2022
The right steps in the right directions are a must to maximize small business success.
In order to grow in 2022, you need to excel at the core business functions – team, finances, use of technology, marketing, operations, etc.
Here are some business strategies for the new year you can implement to boost growth:
1- Having a Clever Pricing Strategy
The cheapest price is not always the best price. You should think beyond it and implement a clever pricing strategy. That said, try to get into the psychology of your customers to know what encourages them to buy.
Explore the following clever pricing strategy ideas to get inspired:
- Give a discount for orders having more than one product
- Offer special prices for members to promote loyalty
- Bundle commonly bought items together for a special price
- End price with 9 like 79
2- Hiring for Growth
You’re likely to struggle to grow in 2022 if you don’t hire the right people.
Employees are one of the most important assets for small business owners. So, make sure that you hire employees for growth.
Instead of creating cookie-cutter job descriptions, you should draft dynamic descriptions to attract employees having generative skills, such as creativity, problem-solving, teamwork, and critical thinking.
Look for candidates who have the vision to grow themselves, and have comprehensive personality tests to shortlist the right fit.
3- Delegating Tasks to a Virtual Assistant
Hiring a virtual assistant can certainly help your small business grow in 2022.
Being a small business owner, especially when you have just started, you might be tempted to do all things yourself. Believe me, it is a big mistake.
You should do only tasks that move the needle and delegate tedious tasks to a virtual assistant to free up your time. Doing so will enable you to focus more on growth-driving activities.
If you’re a solo business owner, you can download Grow Your Solo Playbook to become more successful this year.
4- Using Tech to be More Efficient
If your small business is not already using tech, you’re missing a lot. Be it marketing or customer management, the use of the right technology can make a big difference.
Here are important technology tools your small business must have:
- Customer relationship management tools like Zoho
- Payment processing systems like Stripe or Square
- Cybersecurity solutions like Cisco cybersecurity solution
- Project management tools like Asana
- Inventory management tools like Zoho Inventory
- Social media management tools like Hootsuite
You can check this list of 50 powerful tech tools for small businesses to find the best tools for your business.
5- Investing in Yourself
The small business landscape is constantly changing. After the covid-19 pandemic, there is a paradigm shift in the way how businesses operate.
Therefore, it becomes imperative that you should invest in yourself to stay up-to-date with the current trends in sales, marketing, and customer management.
Put aside some money this year to train, educate yourself to become a better business owner.
Here are some useful resources you can explore:
- Celebrity CEO – a book on building a community and a strong personal brand
- Join Smart Hustle Nation – a private group where you can get your questions answered
- Smart Hustle Podcast
- Best books for small business owners
I’m going to host a Small Business Workshop to help small business owners follow the right strategies that will ensure growth this year and beyond.
What You Should Stop Doing in 2022
The new year is not all about doing new things, but it is also about ditching futile strategies.
In addition to things that didn’t work in 2021, you should stop doing the following to succeed in 2022:
- Avoiding new technology that can make you more efficient
- Ignoring the importance of business planning
- Setting unrealistic goals
- Doing everything yourself
- Underspending on digital marketing
- Taking customers for granted
2021 is gone, and the whole new year is ahead. Don’t feel low if you didn’t have much success in 2021. Most of us have been treading difficult water ever since the pandemic started.
As Buddha said,
No matter how hard the past, you can always begin again.
Focus on the bright future the new year can offer, and follow the business strategies for the new year. You will definitely succeed.