Smart Trends: Fin Buddy App - Making Money In Your Sleep - SCORE Website
Smart Hustlers get ahead by taking advantage of every opportunity, whether it's a hot market trend, a new innovation, a program or person offering assistance, or a helpful website, book or app that makes us smarter.
In every issue of Smart Hustle, we’re going to give you the scoop on what’s hot, what’s not, and what (or who) can help you be a Smart-er Hustler.
Smart Hustlers know you shouldn’t put all your eggs in one basket. So while you of course should be reinvesting your earnings in your business, it’s also a good idea to take some of what you’re making and diversify. That could mean investing in the stock market. Of course there’s a risk there—and do you know enough about the market to feel comfortable putting your hard-earned money there?
A recent study showed that among the millions of investors today, many, particularly Millennials and Gen Xers, are self-directed. In fact, 90 percent of Millennials trust their family and friends more than financial advisors.
That’s where the Fin Buddy app comes in.
Fin Buddy has been described as “where LinkedIn meets Mint”. Right now the free app is available on iOS (you can download it from the Apple AppStore); the Android version will be available the week of August 3rd.
Cofounder Baker Nanduru, like many Smart Hustlers, was inspired to create Fin Buddy because while he wanted to invest in the stock market, he “wasn’t confident making investment decisions.”
Fin Buddy offers simple-to-use investment tools that allow you to analyze, monitor, learn and act on investing decisions, all while being able to tap into advice and guidance from your friends, contacts and experts.
The key to being a Smart Hustler is jumping on trends before they go big. There’s still a little time left to get in on America’s obsession with sleep. For several years now, many Americans wear their lack of sleep like a badge of courage, boasting how they can get by sleeping for less than four hours a day. Of course this isn’t exactly a new phenomenon, Thomas Edison (is there a better example of a Smart Hustler?) called sleep “a bad habit.”
Medical studies have shown most of us are most productive after getting seven to nine hours of shut-eye a night. Since so many of us aren’t getting that much sleep, there’s been an increase in the number of sleep solutions. Advertising Age reports that corporate giant Procter & Gamble is “…appears to be [launching] a line of products that make it easier to sleep.”
This doesn’t mean the end of opportunities for Smart Hustlers to get in on the action. There are plenty of ways to jump into the market. Think about:
- Light therapy
- Aromatherapy (oils, lotions, sprays, creams, etc.)
- Relaxation exercises (yoga, stretching).
- Sleep masks
One of the keys to success for Smart Hustlers is to always be listening. Stay on top of what people are complaining (or boasting) about. That’s a sure sign consumers are looking for a solution.
I have to admit I am totally biased in this selection, but SCORE.org is a must-read for business owners, whether you’re getting ready to get started, or you’ve been in business for years. (First I should disclose that I am a blogger for SCORE’s success blog and both Ramon Ray, Smart Hustle founder, and I are on SCORE’s marketing committee.)
For those who don’t know, SCORE offers free mentoring, both in-person (there are more than 300 SCORE offices nationwide, served by 11,000 volunteers—all with business expertise) and online.
SCORE also hosts seminars, workshops and online webinars, all focused on helping small business owners start and grow their businesses armed with the information they need to make better, more informed decisions.