The FEARLESS: 3 Entrepreneurs Who Didn’t Let Fear Stop Them
The FEARLESS: 3 Entrepreneurs Who Didn’t Let Fear Stop Them
In this issue of Smart Hustle Magazine we are proudly highlighting small business entrepreneurs who looked fear in the face and instead of letting it stop them, took the leap! They ignored the naysayers and skeptics and threw caution to the wind to start their own businesses. Here are their stories and their advice to others who might be paralyzed by fear.
Brooke Barbier
Founder of Ye Olde Tavern Tours
In the spring of 2013, Brooke Barbier started her business, Ye Old Tavern Tours to keep herself engaged with two of her passions – Boston and its history.
[content field=”callout1″ format=”true” class=”callout”]
Brooke started by giving the historic tavern tours on the weekends, while keeping her full-time job as an acquisitions editor for an educational publishing company. After four months she became profitable, which demonstrated that her “concept” was a winning one. And as the tours became more popular with tourists and locals, she was forced to contemplate taking the big leap from having a full-time job with benefits to making her dream come true. She knew if she was going quit her job she’d have to do it before the busy summer season so she could capitalize on the influx of visitors. So she took the leap, scored several large corporate tours and hired a couple of guides to help her lead the bigger tours. It was a quick lesson in business and entrepreneurship. Figuring out how to hire the right people (those that would be an extension of her brand), how to cater to different customer types and how to efficiently work seven days a week and try to keep a work-life balance.
One of Brooke’s biggest lessons along the way was learning that you don’t need to have all the answers when you start – she certainly didn’t. By enjoying what she was doing and by listening to what her customers had to say, she was able to figure out what she needed to along the way.