Intuit launched QuickBooks Commerce, a business management platform to help small businesses attract and sell to new customers across multiple channels and ultimately grow their business. Having a small business marketing tool – or a variety of tools – is very important.
New Small Business Marketing Tool
One of the areas QuickBooks has been focused on is being able to help business owners find customers. The need for a single tool that helps businesses understand the most effective channels for growth is necessary. This is especially important with COVID-19 taking its toll on the small business landscape.
QuickBooks Commerce is the central hub that small businesses have been looking for. It’s where they can access multiple sales channels, integrate existing ones, manage orders, and more. It’s even possible to sync inventory across channels and find profitability insights. It connects with marketplaces, websites, and sales system providers to create options suited for all small business owners.
Regardless of what they sell.
E-commerce partners will get a wide range of online and in-person sales options, including collaborations with Amazon, ShopKeep, Squarespace, and dozens more who are already on board. This means listings, products, inventory, and orders will all be in sync. And in one place.
“Attracting and managing customers across multiple sales touchpoints is vital to small business survival — especially now,” said Alex Chriss, EVP and GM of QuickBooks. “Meeting customers where they are is the new expectation. But small businesses are not set up or resourced to manage this complexity effectively. QuickBooks Commerce helps small businesses grow by helping them sell across more channels while reducing the time they spend on operations.”
QuickBooks Commerce is arriving when small businesses need it most. For product-based businesses to thrive, they must support how their customers want to shop.
Customers Are in Many Places
Nowadays, that can be in-store, online, or across several digital marketplaces. For most small businesses, keeping track of a few different channels is overwhelming and hard to manage.
A recent study found that 87% of small businesses that open in the next 12 months will be online or a combination of online and offline. Yet 84% of PBBs selling in multiple channels still reconcile inventory using pen and paper or spreadsheets.
Fifty percent are afraid to add another channel because of the operational complexity. In a recent survey, 76% of small businesses said that they would love to have a one-stop-shop. They want something that could manage everything related to their business finances.
A Platform for Easy Integration
QuickBooks Commerce is an open platform, so small businesses can integrate their existing channels while expanding to new ones. It will be easier for both existing and new sellers, including brick-and-mortar businesses, to sell on Amazon’s store, reducing the complexity in managing their sales.
Sellers using Amazon’s fulfillment to sell on Amazon or other websites can use QuickBooks to manage cross-channel sales. This way they can focus on growing their business.
“The small and medium businesses that sell in our store are incredibly important to Amazon and our customers, and we’re on track this year to invest $18B in logistics, tools, services, programs, and people to help them succeed, ” said Abhi Tiwari, Director, Multi-Channel Fulfillment, Amazon. “We welcome efforts from companies like Intuit that give selling partners using Multi-Channel Fulfillment even more options to grow their business on and off Amazon.”
When used in QuickBooks Online and with the rest of QuickBooks’ suite of tools, QuickBooks Commerce becomes the one-stop-shop small businesses need. It’s a digital platform that lets you centrally run and manage a business.
“Squarespace is an all-in-one website and e-commerce platform to build a standout brand & sell online,” said Natalie Gibralter, VP of Commerce at Squarespace. “Our partnership will allow businesses selling across multiple channels to quickly set up a premium e-commerce website that is fully integrated with QuickBooks Commerce, providing an easy way to manage complexities in a single centralized interface.”
QuickBooks is the trusted partner of small businesses, helping customers manage complexity and achieve success for more than 20 years. QuickBooks began by helping small businesses manage their books. It eventually grew into a platform that helps them get paid fast, manage capital, and pay employees with confidence.
When COVID-19 upended the small business community, QuickBooks used its Fintech experience to help customers get more than $1 billion in SBA-approved PPP loans and save hundreds of thousands of jobs. Now QuickBooks is creating a new platform for product-based businesses. QuickBooks is in the business of creating smart, indispensable financial tools that help small businesses reach solvency and achieve prosperity.
Intuit’s mission is to power prosperity around the world. They are a global financial platform company with products including TurboTax, QuickBooks, Mint, and Turbo designed to empower consumers, self-employed, and small businesses to improve their financial lives. The platform and products help customers get more money with the least amount of work. It also gives them complete confidence in their actions and decisions.
The innovative ecosystem of financial management solutions serves more than 50 million customers worldwide.
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