How Leveraging Expertise and New Technology Will Make You More Successful in 2016

[content field=”callout1″ format=”true” class=”calloutwide”]As we enter the New Year, many business owners are taking a look back to evaluate their sales and efforts over the last 12 months and creating a plan for the next twelve. This includes looking for new paths and avenues to find additional business as well as strategies to strengthen their internal teams and processes. We found two solutions on Business Circle that include leveraging expertise and new technology to help you grow your business in 2016.

Leveraging Expertise to Find New Clients

If you are an authority in your space, then the best way to find new customers is to leverage your expertise by positioning yourself as an expert and leader in your industry. There are a number of ways you can do this, but it does require a strategy, as rising above all the noisy content that exists on the internet can be difficult.

TV Host and Entrepreneur, Mario Armstrong, recently shared his suggestion and strategy for rising above the noise on the Business Circle. He suggests using the LinkedIn publishing platform to share valuable content relative to your expertise to get in front of your target audience.

You can read more about this strategy and the steps to getting started on the Business Circle site.

Use New Technology to Create More Business Success

Another strategy for growing your business in 2016 is to look at your internal operation in an effort to streamline processes, which can save you valuable time… and money.  One of the easiest ways to do this is with technology. With so many technology tools for business, it is a good idea for all businesses to spend a little time researching new technology solutions that can benefit their business.

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Dave Kerpen, entrepreneur and CEO of Likeable Local, shares three strategies for using new technology to access more success in your business. These strategies include:

1. Take advantage of online learning.
2. Start using video to share and engage.
3. Use Social Media to find new clients and to create a media presence for your business.

See more specifics on these strategies by visiting the Business Circle site.

As you develop your strategies for growing your business in 2016, consider each of these solutions from two successful entrepreneurs. And for more great advice on how to start your business, build your business, protect your business and satisfy your customers, check out more great solutions on the Business Circle.