I Hate “SMB”Ramon Ray
Increasingly, I’m seeing more and more of my PR and marketing peers, using acronyms and industry jargon in their messages to the small business and entrepreneur community.
One of those detestable words is “SMB“.
Somewhere at “small business marketing school” we were taught to use SMB. Maybe this comes from a fancy analyst, maybe it came from someone who did a cool research study.
Hear me loud and clear:
When writing content FOR the small business owner, for the entrepreneur, we don’t call ourselves “SMB“.
That word in an article or another asset, FOR a small business owner, is a clear sign that that writer does not “get” the small business market.
Another problem – using ACRONYMS that the average small business owner does not know about.
Here’s a sample headline “Study Shows SMBS Love UC Integration for New Phone Systems”
So I’ve already told you about “SMB” – right? But what the heck does “UC” mean?
Sure, some of you will know it means “unified communications” but most won’t.
When writing FOR small business owners and entrepreneurs let’s NOT call them “SMBs”. Let’s not use fancy acronyms that’d we’d read about in some analyst report or high end “SMB” study.
Let’s call them – what we are – entrepreneurs, small business owners, founders!
PS - Want more attention, and more impact, and more sales for your business? We created a complete Personal Branding Framework for business owners just like you... get it here.