The Best SuperCharged SEO for Your BusinessDeborah Oster Pannell
Welcome to the next article in our Lifecycle Marketing series!
Now that you’ve learned how to Identify and Target the ideal customers for your business, it’s time to Attract these folks to your website. Surely you’re familiar with the term, SEO—search engine optimization. This refers to the process of making sure that your online content ranks high on search engine lists. This way, when potential customers are searching online under terms related to the products or services you provide, your business will come up at the top of the list.
In practical terms, this means that in addition to making sure that you use the right language, you want to fill your website with fantastic, relevant content, designed to attract the ideal customers to you and your business. When you really understand the needs of your target customers, and the problems you are capable of solving for them, then you are in a great position to provide useful content capable of addressing their concerns and engaging them further.
Consistency with SEO is Key
Consistency is key when creating a powerful SEO tool. You’ll want to make sure that you use the most popular and significant terms related to your business and the products and services you deliver. Think about if you were looking to solve the problem that your business solves. What type of language would you use? What key words would show up in a search if you were trying to find your business? Using this language consistently is one very important aspect of making sure that your website works strategically in your favor.
Reverse Engineer Your Messaging
It’s important that you get into the mindset of your potential customers as you are preparing to take your relationship to the next step. Pretend you are them, and imagine what they are thinking. You must offer them valuable content in exchange for their contact information. To entice them to sign up for your mailing list, you’ll want to provide them with something that really speaks to their needs and desires.
Provide Engaging Content
Some examples of engaging content are webinars, infographics, Ebooks, surveys, podcasts and videos. Depending on the nature of your business and what type of relationship you wish to establish with customers, you should pick the type of content that best helps you reach that goal. You might want them to see you as an industry expert, or maybe a trusted ally, or perhaps someone they can feel comfortable with at a party. Whatever role you wish to play in their lives, choose the content that best helps your customers recognize you and wish to continue a conversation with you.
Although it may seem counter-intuitive, don’t spend all of your time talking about your products or services. You need to build a relationship with potential customers based on the way that you contribute something to their lives. Once this connection is established properly, it will feel natural for them to walk towards you and what you can provide to them.
Stay tuned for the next article in our series, where we will focus more deeply on the many ways that video content can be utilized to help you attract your ideal customers. For more information how KEAP can help you bring your relationship with your customers to life, click HERE.