One of the first things I do when I want to learn more about someone or a business is going to that person’s or business’s website. That’s why I was shocked to learn in a recent survey that only 60% of small businesses have websites, and the reasons they thought they didn’t need them.
Wow! That means that 40% of small businesses don’t have websites. If you are in that category, please allow me to share some ideas and resources with you.
Cost and Value of Websites
First, let me address the elephant in the room -- cost. Gone are the days when you had to spend thousands of dollars to create a website. Today, there are many small agencies and freelancers who can create a low-cost, professional website. If you’re willing to put in some time, there are even sites you can create for free, such as Wix, Weebly, WordPress, GoDaddy and Squarespace.
Next, no matter how small or local your business is, almost all of your potential customers will go online to get information. In fact, 90% of people in the U.S. are online, and many of them use search engines. Whether people are looking up your name, the name of your business, or searching using a keyword or phrase, you can be found by having a website.
Websites also function much like the “old” Yellow Pages and marketing brochures. They can provide information about your products and services, features and benefits, as well as contact information.
Finally, websites can capture leads. Websites have the functionality to gain email addresses, any many businesses get them by offering incentives, such as discounts and free reports. Building an email list that you can market to is important for your business success.
Ready to move forward?
Start with this Build a Website Guide from Alice, a free platform to help you start and grow your business. In this guide, you’ll be directed through the process, which includes:
- Choosing a domain name
- Deciding on a hosting company
- Designing Your Own Website or Hiring Help
- Pick a Platform
The guide offers a combination of high-level and detailed guidance. For instance, you may already have decided on a domain name, and you just need to review some of the information to find out if it’s trademarked. Or you may be starting from scratch, and want to learn how to come up with a domain name, using free online domain name generators, brainstorming, etc.
Your New Website
The time you spend getting your new website up and running will pay off in many ways. Get ready for more clients and more sales!