The Reasons Google Adwords Needs to Be Your Channel of Choice
He goes on to say, "“Adwords allows you to enjoy the process of watching those clicks come in and produce results. Those little ads are like a relentless army of little soldiers that you can come to bank on, if only you learn how to do it right”
So how do you do it right? Here’s how Google Adwords can help you run a better business and almost put your advertising on autopilot.
Test and Validate Your Business Ideas Before Pouring Millions In
Here’s the routine most entrepreneurs have: think of an idea, spend everything on setting up a business (including product prototypes, hiring people, setting up plant and machinery, lab tests, permissions, certifications, and more), and do everything they can to get their customers.
That’s stupid. Instead, you could just spend $10 or more on testing the market with Google Adwords, receiving traffic on a dedicated landing page, and see how the market responds.
That’s the way you test. Let the market tell you if your products or services are in demand.
Adwords Makes It All Quick
Spend on traditional advertising and you have no way to measure your ROI, figure out which channel works best for you, or have any control on your advertising spend.
With Google Adwords you decide when your ads should show up and for the exact audience in a preferred location (you can also exclude locations).
If you've tried content marketing or digital marketing, you’re better off than most of your competition (and you should, in case you haven’t given it much thought). However, organic marketing is slow and it takes an enormous amount of effort to get any traction at all.
You can do all the digital marketing you’d ever want (and please do), but start with Google Adwords because it’s fast and measurable.
SEO is a Sick Old Man On the Death Bed
I didn't say SEO is dead. But for some markets, it looks like it might be pretty close to dead. For other geographic markets, it still has a major role to play. However, SEO is painstakingly slow, laborious, and often expensive (for almost nothing in return).
If all you wanted was to be found on the top of search results for your chosen set of keywords (and you are prepared to spend), just write a good ad, pick relevant keywords and throw them together into relevant ad groups, setup landing pages that match your ads, and you are right there on the top.
Social Media Makes You Social
I am a social media enthusiast and I love social media and what it can do for your business. However, when you are loaded with funding (or bootstrapping), with products to sell, and results to achieve, social media can be a bit of a luxury and a definite time suck. You need results, and social media gets you results after years of hard work and doing it just right as Neil Patel points out.
Assuming you’d pay $10 per hour, for 2 hours a day, Monday to Friday, you are spending $400 just to manage your social accounts. Or you’d do it all yourself, which is more expensive than you think (not to mention opportunity cost).
The alternative? How about investing $100 per month on paid advertising instead.
The key to winning on Adwords is to get your basics right, give those ad groups and ads some constant love, work to optimize everyday and soon you'll be able to reap the benefits.
Are you in?