7 Social Media KPIs Every Business Must Track

With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...

LinkedIn Analytics

LinkedIn Launches Website Analytics Tool. Powerful Data About Your Traffic.

LinkedIn is powerful. It's now extending it's power to your web site. Knowing who is visiting your web site, what they're doing on it, what they're reading on it, and other details is critical to understand how your web site is (or is not) serving your customers. Just about every digital publisher has Google Analytics...

3 Forgotten Areas To Improve On Your Website

3 Forgotten Areas To Improve On Your Website

Creating a website is easy. Turning it into a well-oiled money making machine is another thing altogether. And that is the problem with being a website owner today is that there are just too many things we have to know. From setting up the site, creating amazing content to building an email list, it...

3 Keys To Building a Great E-commerce Website

3 Keys To Building a Great E-commerce Website

So you have the passion but now you need to sell your products. While having a physical storefront may be your first thought, an online store gives you a wider audience, and that helps increase sales. While a business may have an online presence via social media, those spaces exist for promotion, not for...

The Five Pillars of Getting Millions of Pageviews

The Five Pillars of Getting Millions of Pageviews

With so many people betting on a crash in the venture capital and tech sectors, the billion-dollar question is how to make sure your startup avoids the oncoming tsunami collapsing on the shores of Silicon Valley.  The simplest answer is to make sure that you have traction.  The longer answer is that if you...

How to Improve Your Website Loading Speed with a CDN

How to Improve your Website Loading Speed with a CDN Success in online marketing is all about creating a seamless user experience for your potential buyers. In addition to design and ease of navigation, the speed in which your pages load is also an essential building block for a successful online store. Sure, you may not...

5 Essential Aspects of Building A Multilingual Website

5 Essential Aspects of Building A Multilingual Website Multilingual websites were once something that only large corporations could invest in. As web technology becomes more accessible, and affordable, to smaller businesses and ecommerce stores the opportunities are now wide open for them to take advantage. With websites being the first port of call for many,...

4 Ways to Clean Up Your Local SEO for Free

4 Ways to Clean Up Your Local SEO for Free Local SEO isn’t a new thing, but updates to local search rankings factors from the Google Pigeon update make it simpler and worth your time. National SEO is becoming more competitive each year, more and more businesses are turning to local tactics to gain organized...

The Tools and Tricks to Using Heat Maps to Track Web User Activity

The Tools and Tricks to Using Heat Maps to Track Web User Activity Your Google Analytics revealed that X people visited your website today. That’s nice, but have you ever wondered what they do when they’re there? Where they are clicking, where there attention is focused, and how much of your content they’re actually reading?...