website basics

Why Neglecting Website Basics Can Significantly Impact Business Sales

If you are running a small business and selling online or driving traffic to your brick-and-mortar, you know how important an effective website can be. Great design is important, but all too often businesses neglect website basics, which can significantly impact business sales. A recent report from Vistaprint Digital reveals what consumers expect from...

Mastering Your Small Business Cross-Channel Marketing Mix

Mastering Your Small Business Cross-Channel Marketing Mix

Most small businesses—especially ones with only a few employees—do not have much time or money to dedicate to marketing, so getting the most out of these efforts is absolutely essential. That means finding the right channels (both online and off), and combining tactics to get the best return on investments. But where to begin?...