Tag - value

Customer experience

How To Know Your Value in ALL Situations

In my 7 years as a Marketing Consultant, I have observed that there is a distinct difference between Price and Value!   Price is how much something cost. Value, on the other hand, can be objective and subjective depending on the individual or circumstance, like the adjectives Good and Great! Let me explain. Value sometimes...

The Hidden Value of Your Business in Nonrevenue Assets

The Hidden Value of Your Business in Non-Revenue Assets

What’s drives the value of your business? It’s a question I always ask my prospective clients, and about 99 percent of the time, they answer in the form of a question: “Um, revenue?” Most business owners don’t know where the value of their business is locked up. They’re too busy focusing on growth, profitability, and revenue. But...