Tag - social media marketing

5 Reasons Your Business Needs a Professional Website

If you’re one of the business owners who aren’t sure they need to build a website or bother to update their current website to ensure it looks professional, you’re in for an awakening. Word of mouth and dollars spent on social media advertising simply won’t cut it in 2019. Whether you’re new to the world...

6 Tips for Marketing on a Budget

The world of marketing is changing. Gone are the days of throwing huge budgets at traditional channels such as television and magazine ads, billboards at busy intersections or posters on public transit vehicles. It’s never been easier to market your brand, sell your product, or disrupt your industry on a small shoestring budget. From viral...

How A Local Ice Cream Store Uses Facebook Ads To Build Online Buzz and Traffic to their Store

Angie Ferrell and her husband Chris, owners of Sweet Rides Ice Cream in West Reading, Pennsylvania decided to open an ice cream business after a visit to the beach and watching a young girl selling ice cream from a bike. After a bit of research, they found that ice cream bikes were popular across England...

3 Digital Marketing Tools to Personalize Your Customer Engagement

Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...

Life Lessons and Marketing Tips from The Social Media Guru, Jessica Campos

Life Lessons and Marketing Tips from The Social Media Guru, Jessica Campos

You have heard it before: if you are not on social media, you are missing out on a prime opportunity to build relationships. My latest guest is Jessica Campos, the founder of Marketing for Greatness, and who many of you may already know as “The Social Media Guru.” She took some time out of her...

Tips for Energizing your Holiday Creative

Tips for Energizing Your Holiday Creative

The holidays are right around the corner and in today’s mobilized economy businesses have to be quick, nimble, and creative to grow. One way is to spice up ad campaigns. Our mobile phones have a high-quality camera plus a selection of free and easy-to-use apps that can help transform your images and videos in...

3 Tips To Use Live Video To Grow Your Small Business' Online Presence

3 Tips To Use Live Video To Grow Your Small Business’ Online Presence

It is quite apparent that live video is the wave of the future. Video marketing is going to become a strong part of every small business' marketing strategy if it hasn't already. Live video can be a powerful tool in the small business owners' toolkit because it is raw,  true representation of your ideals, vision,...

How to Start Using Instagram for Business Marketing

How to Start Using Instagram for Business Marketing

Instagram has become one of the most popular, engaging, and well-designed applications available. Minimalistic, visually appealing, and full of highly-engaged users, Instagram can make a large impact on a business. With limited capabilities on the social platform, it’s up to marketers to get creative and find ways to grab the attention of their target...

How to Market Your Business with Instagram Stories

How to Market Your Business with Instagram Stories

Like it or not, the way we use social media is changing, and Instagram knows this. The photo sharing network recently launched its most significant and talked-about new feature to date, Instagram Stories. This update allows users to share photos and videos in a slideshow format, which then disappear after 24 hours. Yes, you’re right,...