https://www.youtube.com/watch?v=pgy9vUqcVUw I think we have all been in a place where we were doing something we absolutely hated just for the money or you were doing what you are passionate about but can’t seem to make money from it. During my conversation with life coach, Chelsea Zirna, we dig deep into how to find your...
Making improvements to better your business is vital toward its sustainability and success. Efforts like using social media to market your products and monitoring cash flow allow you to focus on improving the areas of your business that offer the greatest gain. Take a look at these 7 simple and straightforward ways you can...
The world of marketing is changing. Gone are the days of throwing huge budgets at traditional channels such as television and magazine ads, billboards at busy intersections or posters on public transit vehicles. It’s never been easier to market your brand, sell your product, or disrupt your industry on a small shoestring budget. From viral...
Experienced marketers know that customer engagement is crucial to achieving marketing success. In fact, in a recent marketing survey, 58% of marketers said that increasing customer engagement was their number one goal. However, the problem is that 44% of those same marketers also described increasing customer engagement as their number one challenge. So, what can you do...
Each year, the Smart Hustle Small Business Conference presents a lineup of fantastic speakers - experts on everything from leadership and business development to branding and marketing, with a particular focus on small businesses! But when a marketing superstar like Seth Godin is part of your conference’s speaker lineup, you know it’s going to...
Growing a small business does not have to cost big bucks. In fact, the secret to exponential sales growth is simple and free, yet extremely effective. I’m talking about referrals, which was the topic of a recent video in my Facebook tips series. Of course, you probably don’t think of referrals as a ‘secret’ formula...
Whether it's a website, an app, or a simple business card, a first-rate design is crucial for attracting and keeping customers. Some small business owners might feel as though they have too much on their plate to worry about the appearance of their website. They might reason that aesthetics isn’t their strong suit, or that hiring an...
America loves small businesses. Research from Gallup confirms that Americans are three times as likely to express confidence in small business as they are in big business. Still, it can be difficult for smaller companies with less staff and more budget constraints to take on large, entrenched competitors and win. But all of that...
I moved to Boston in 1982. It's not a huge city, and the subway (or “T” as we like to call it) only has five lines. It did not take me long to get comfortable and find my way around. That all changed abruptly in 1986. In the spring of that year, I bought...
We live in a world dominated by images and visual platforms. Design matters now more than ever, especially for small businesses that are competing with larger brands with bigger budgets. Good design is not optional, it's a must to stand out from the competition. Here are a few quick creative design tips that your...
