Are You The Ice Cream Man or Are You a 7-Eleven

Are You The Ice Cream Man or Are You a 7-Eleven

Much to the surprise of nobody who’s ever heard me try and pronounce the word “drawer,” I grew up on Long Island. It was a nice place to be a kid and while I confess that I don’t have a very clear recollection of the details, I have good reason to believe that I...

brand building

Rebecca Shine Shares Great Brand Building Tips You Need to Know

Rebecca Shine Shares Great Brand Building Tips You Need to Know A few months back I had the privilege of moderating the Wix Small Business Breakfast on Boosting Your Brand by Adding Personality. The guest speaker was Rebecca Shine, formerly with Red Bull and now owner of NY Shine, a New York City based marketing...