5 Tips To Get Customer Reviews Without Being Salesy

The strategy for acquiring genuine customer reviews is one of the biggest head scratchers in retail. Businesses have struggled for years to crack the code on how to gather customer input without alienating buyers with pushy emails and offers bordering on bribery. This issue begs the question: What factors motivate people to leave reviews?...

Balancing the Risk and Reward of Customer Reviews in Your Business

Balancing the Risk and Reward of Customer Reviews in Your Business

Reviews can have an enormous impact on your business’ marketing success. Today’s consumers read customer reviews before making purchase decisions, especially when it comes to trying out a new local business for the first time. Whether they are looking for a contractor, family doctor, or lawyer, word-of-mouth endorsements factor heavily into a consumer’s decision...

How Your Business Can Leverage Online Reviews

How Your Business Can Leverage Online Reviews

Whether you like it or not, your customers are writing about their experiences on Google, Yelp, and other review platforms. I know that it can be frustrating or scary to read about your business from the customer perspective and, as you may know already, not all reviewers play fair. However, as consumers increasingly rely on...

Why ReviewTrackers Says Asking for Customer Reviews Is Critical

Why ReviewTrackers Says Asking for Customer Reviews Is Critical

Online customer reviews are incredibly important for local businesses because they are a major deciding factor when customers are choosing where to eat or shop. A 2016 Search Engine Land survey found that 85 percent of consumers use the internet to find local businesses. Further, a follow-up survey in 2014 found that 88 percent of consumers...

For Small Businesses, Online Reputation Is More than Just Reviews

For Small Businesses, Online Reputation Is More than Just Reviews For most small business owners, the best way to get good reviews is often a question that is top of mind. As author Mark. G Richardson says in his podcast Remodeling Mastery, today customers know more about the business than the business owners themselves. However,...

The 3-Point Plan to Evaluate Your Web Presence and Fine-Tune Your Local Marketing Plan

The 3-Point Plan to Evaluate Your Web Presence and Fine-Tune Your Local Marketing Plan Its a well known fact that your next customer is going to come from a source you know very well - your existing customer. This is not a coincidence. You worked hard, created a successful business and made sure you provided...