How to be Successful with the Retail Landscape Shifts: Advice from Robert D'Loren

How to be Successful with the Retail Landscape Shifts: Advice from Robert D’Loren

Even if you’re not familiar with the name Bob D'Loren, you likely are familiar with the companies his brand management and media company Xcel Brands represents. Isaac Mizrahi, Halston, Judith Ripka… these are major brands with major clout in the retail space. So, what’s D’Loren’s secret? How has he helped these popular players in the...

4 Things You’re Doing That Drive Customers Away

4 Things You’re Doing That Drive Customers Away

As an e-commerce branding consultant, small business owners are constantly asking me what they can do to attract new customers. While it’s always great to find and implement new ways to draw in new shoppers and drive sales, most store owners don’t think about what they’re currently doing that may be driving existing customers...

New Research Reveals Top Concerns for Retailers in 2016

New Research Reveals Top 20 Concerns for Retailers in 2016

The digital age of today’s world has seen the ever-increasing vulnerability of secure information. Between identity theft and credit card fraud, no information seems 100 percent secure. The same goes for large companies. As major retail branches like Target make national headlines for recent security breaches, it is no surprise that cybersecurity is a top...

Why ReviewTrackers Says Asking for Customer Reviews Is Critical

Why ReviewTrackers Says Asking for Customer Reviews Is Critical

Online customer reviews are incredibly important for local businesses because they are a major deciding factor when customers are choosing where to eat or shop. A 2016 Search Engine Land survey found that 85 percent of consumers use the internet to find local businesses. Further, a follow-up survey in 2014 found that 88 percent of consumers...