Why a good-better-best pricing strategy could be for your small business

A recent Peloton product launch reminded me about good-better-best pricing strategy, and why the strategy could be for your small business. For those who do not know, Peloton makes exercise equipment. They became famous for their stationary bike, and the experience that goes along with using it. You see, the company also makes the media...

Why Small Business Needs to Rethink Pricing Strategies and Creating a Lean Startup

Why Small Business Needs to Rethink Pricing Strategies and the Lean Startup Model

Growing a profitable business is tricky. You start out with a great idea but how do you take it from there? In a recent interview, my guest Lisa Hendrickson (founder of Spark City), shed light on some of the many complex decisions small business owners have to make. Her insights will make you take...