2 Dominant Small Business Trends for 2020

Two dominant small business trends for 2020 that Mailchimp sees, according to John Foreman. Mailchimp’s chief product officer tells Ramon Ray that COVID-19 has transformed the business landscape this year. More importantly, that fact means the trends show how small business leaders are finding success amid the pandemic. John has been at Mailchimp for a while....

Balancing the Risk and Reward of Customer Reviews in Your Business

Balancing the Risk and Reward of Customer Reviews in Your Business

Reviews can have an enormous impact on your business’ marketing success. Today’s consumers read customer reviews before making purchase decisions, especially when it comes to trying out a new local business for the first time. Whether they are looking for a contractor, family doctor, or lawyer, word-of-mouth endorsements factor heavily into a consumer’s decision...

3 Keys To Building a Great E-commerce Website

3 Keys To Building a Great E-commerce Website

So you have the passion but now you need to sell your products. While having a physical storefront may be your first thought, an online store gives you a wider audience, and that helps increase sales. While a business may have an online presence via social media, those spaces exist for promotion, not for...

How Your Business Can Leverage Online Reviews

How Your Business Can Leverage Online Reviews

Whether you like it or not, your customers are writing about their experiences on Google, Yelp, and other review platforms. I know that it can be frustrating or scary to read about your business from the customer perspective and, as you may know already, not all reviewers play fair. However, as consumers increasingly rely on...

How to Rule the World of Online Shopping

Video Tip: How to Rule the World of Online Shopping

Running an online retail store comes with a variety of challenges. With over 275,000 online retail businesses operating in over 150 countries, the competition is immense. So how does an eCommerce business rise above the noise to reach customers who are doing some online shopping and increase online sales? Brennan Loh, Director of Business Development...

3 Tips To Use Live Video To Grow Your Small Business' Online Presence

3 Tips To Use Live Video To Grow Your Small Business’ Online Presence

It is quite apparent that live video is the wave of the future. Video marketing is going to become a strong part of every small business' marketing strategy if it hasn't already. Live video can be a powerful tool in the small business owners' toolkit because it is raw,  true representation of your ideals, vision,...

3 Essential Elements to Help You Nail Online Lead Generation

3 Essential Elements to Help You Nail Online Lead Generation Online lead generation works wonders for small companies if it is executed strategically and methodically. All too often, small businesses jump into online marketing haphazardly and drift from one failed attempt to another. The first step in successful online marketing is to understand the big picture:...

How to Survive an Online Product Launch Without Hiring A Web Designer

How to Survive an Online Product Launch Without Hiring A Web Designer When you need to start selling fast, you may not have the time (or money!) to hire someone to make your Landing Page and sales page. Never fear! Here’s everything you need to know to pull it off on your own. When you’ve got...

For Small Businesses, Online Reputation Is More than Just Reviews

For Small Businesses, Online Reputation Is More than Just Reviews For most small business owners, the best way to get good reviews is often a question that is top of mind. As author Mark. G Richardson says in his podcast Remodeling Mastery, today customers know more about the business than the business owners themselves. However,...

Maximizing Online Sales: Tips from an Ebay and Amazon Seller and Coach

Maximizing Online Sales: Tips from an Ebay and Amazon Seller and Coach Online sales are huge and growing every year. In 2013, there was $1.316 trillion in retail eCommerce sales worldwide, and that number is forecasted to grow to $2.489 trillion in 2018. The tremendous potential has many business owners, large and small, setting up...