Customer experience

How to Create an Effective and Cohesive Online and Offline Marketing Strategy

It is undeniable that the internet has changed everything about how businesses operate. Take for example marketing. Once upon a time, the only marketing option for businesses was print and media – newspapers, billboards, TV ads and mailing out brochures and sales flyers. Today, the internet provides a whole new avenue for advertising products...

The Impact Boston Traffic Had on My Marketing Strategy

The Impact Boston Traffic Had on My Marketing Strategy

I moved to Boston in 1982. It's not a huge city, and the subway (or “T” as we like to call it) only has five lines. It did not take me long to get comfortable and find my way around. That all changed abruptly in 1986. In the spring of that year, I bought...

Content Marketing

7 Types of Content Marketing You Need to Master

As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...

business marketing budget tips

Stick to Your Marketing Budget with These 7 Steps

Stick to Your Marketing Budget with These 7 Steps Marketing is a crucial aspect of running a business, but it can also be one of the most fun tasks on your to-do list. Creating buzz about your product or service, interacting with customers and fans, increasing sales – the outcomes of marketing are exhilarating to...

5 Smart Marketing Strategies to Help Your Business Thrive

5 Smart Marketing Strategies to Help Your Business Thrive You don’t have to be a marketing guru to build the right foundation for your business. It simply takes proper planning, execution and follow through. I’ve been blessed to work with enterprises - both large and small in the not-for-profit and corporate arenas. No matter if...