customer experience marketing

Customer Experience Marketing. It’s Even More Important Today.

Many of us business owners are quite familiar with with sending emails to our customers, email marketing. We're also very familiar with the need to post to social media. However, what about the customer experience. It's time to go beyond marketing as usual, even in these challenging times. Recently I spoke with Adam Johnson...

ActiveCampaign Brings Multichannel Integrated Marketing for Small Businesses with Conversations @activecampaign

From ActiveCampaign - ActiveCampaign a sales and marketing automation service for small businesses announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for each customer. Conversations gives small businesses an easy...

marketing automation tips

Digital Marketing and Marketing Automation Tips and Best Practices from Infusionsoft Guru Tyler Garns

Many small business owners I encounter tell me that digital marketing and marketing automation are two areas that completely evade them. Sure they are doing what they can, but for so many, marketing isn't their forte, and hiring a marketing expert is often times outside their budget. So, what's a small business owner to...

Turning Subscribers into Buyers: How Email Marketing Tools Stack Up

Turning Subscribers into Buyers: How Email Marketing Tools Stack Up

Have you recently invested money in a marketing campaign that fell flat? As any business owner is aware, in order for consumers to engage with and respond to your brand message, you must capture their attention with dynamic content. With unique personalization techniques, email marketing tools and templates allow clients to make bold statements...

Addressing After Hour Leads Is your Businesses Missing out on Potential Revenue

Addressing After Hour Leads: Is Your Business Missing Out on Potential Revenue?

Based on ReachLocal data of over 3,000 small businesses, nearly a quarter (23%) of local business leads come in after hours through emails, form fills, calls, and chats. Additionally, research shows that 50% of consumers will choose to do business with the company that responds to them first. The problem isn’t that leads aren’t responded...

marketing automation

Cleaning Company Founders Give Advice On Marketing Automation, Marriage and Niche Marketing

Hamish and Lisa Macqueen own Cleancorp, a commercial cleaning business based in Sydney, Australia. They've been able to put not only the marketing but also many of their businesses processes on "auto-pilot" due to the power of marketing automation, using Infusionsoft software. In my recent interview with them,  Lisa and Hamish share their advice...