Tag - intellectual property

Creating a Business Strategy to Monetize Your Intellectual Property

This article offers a 10-step approach for creating a business strategy to monetize your intellectual property. Wondering why you should do this exercise? Your intellectual property can make up 70-80% of your business’ value if strategically optimized. By completing this exercise, you might find untapped resources right under your nose. Step 1: Broadly Assess Your Business Before...

Intellectual Property Rights

How Startups Can Protect Their Intellectual Property Rights

Imagine waking up one morning and finding out, much to your horror, that your competitor has somehow stolen and replicated your secret business idea and captured the attention of your target market! Or what if you made the mistake of sharing an amazing idea devised by you, only to realize later that you can...

Trademark Protection: How to Protect Your Business IP

Trademark Protection: How to Protect Your Business IP If you created an innovative product, unlike any currently on the market, you would most likely go to work securing a patent. But what about the intangible? Have you ever considered the importance of legally securing your intellectual property – words, names, logos or symbols? As it...