Tag - e-commerce

Adobe’s Gary Specter Talks E-commerce and How to Make Shifts to Support New Shoppers

The way businesses and consumers shop has dramatically changed since the COVID-19 crisis set in during mid-March. While buying essential items is still possible in-store, many people are shopping online, in an effort to maintain self-isolation and social distancing. This means that people who don’t normally purchase items online are counting on e-commerce businesses...

shopify email

Shopify Email: Email Marketing Designed for E-commerce

Shopify users rejoice! Email marketing just got a whole lot easier on the widely used, and increasingly popular, e-commerce platform. The e-commerce powerhouse just released Shopify Email, an email marketing tool designed to help you build meaningful relationships with your customers in an increasingly crowded commerce landscape. Last year, in an effort to make digital...

Camellas Kitchen Mother Daughter Duo

A Mom & Daughter’s Side Hustle With Flavor

When passion and skill come together, great things are born. And in this case, amazing tastes are created too. Keep reading to learn about Camella’s Kitchen, and how a mother-daughter-duo brought their cultural roots to the public through their love of food & their side hustle. Camella’s Kitchen was founded by Karen and Nyana, a...

Improve the Performance of Your Retail Business with Customer Feedback

Improve the Performance of Your Retail Business with Customer Feedback

The customer is king. That old saying has been around for as long as someone sold something to another person and as long as there have been kings. Today, it holds to be even more true. Competition has not only increased, but it’s turned global. As a result, the choices that customers are offered...

Founder of Perfect Tux Shares His Big E-Commerce Success Tips

Founder of Perfect Tux Shares His Big E-Commerce Success Tips

When you think of serial entrepreneurship, you most likely think of individuals who launch business after business, logically working their way up from one company to the next. However, there are some who have taken a less traditional approach to entrepreneurship and still found themselves going toe-to-toe with those that stayed on the well-beaten...

3 Keys To Building a Great E-commerce Website

3 Keys To Building a Great E-commerce Website

So you have the passion but now you need to sell your products. While having a physical storefront may be your first thought, an online store gives you a wider audience, and that helps increase sales. While a business may have an online presence via social media, those spaces exist for promotion, not for...

4 Things You’re Doing That Drive Customers Away

4 Things You’re Doing That Drive Customers Away

As an e-commerce branding consultant, small business owners are constantly asking me what they can do to attract new customers. While it’s always great to find and implement new ways to draw in new shoppers and drive sales, most store owners don’t think about what they’re currently doing that may be driving existing customers...

How to Rule the World of Online Shopping

Video Tip: How to Rule the World of Online Shopping

Running an online retail store comes with a variety of challenges. With over 275,000 online retail businesses operating in over 150 countries, the competition is immense. So how does an eCommerce business rise above the noise to reach customers who are doing some online shopping and increase online sales? Brennan Loh, Director of Business Development...