Think of the Nike swoosh, the bitten Apple, or the golden M of McDonalds. They’re memorable, and unique. But, most of all, they’re everywhere. They exemplify the power of a great logo. Every brand deserves a logo that’s going to ensure customers know who they are, identify with the product, and keep coming back...
How’s your website these days? Have you tweaked your SEO? Got your linkbacks all sorted? Do you have a thriving social media following and a dedicated AdWords account? Are you optimized for mobile display? Where are your restrooms? In the stampede to collect likes and mentions and pins, many small businesses have overlooked the importance of...
Whether it's a website, an app, or a simple business card, a first-rate design is crucial for attracting and keeping customers. Some small business owners might feel as though they have too much on their plate to worry about the appearance of their website. They might reason that aesthetics isn’t their strong suit, or that hiring an...
We live in a world dominated by images and visual platforms. Design matters now more than ever, especially for small businesses that are competing with larger brands with bigger budgets. Good design is not optional, it's a must to stand out from the competition. Here are a few quick creative design tips that your...
Your business logo is an important part of your corporate identity. Typically, you can tell one that was self-made and one that was done by a professional designer. You can also tell one that was made by a "logo farm" and one that had deep thought put into it. Recently I tried out a DIY...
If you haven’t yet heard about Apple Inc. newest flagship store located at Union Square in downtown San Francisco, you are going to want to check this out. Why? Because they are revolutionizing the way retailers, and all businesses, need to think about design. The new Apple location features 42-foot sliding doors of glass, a...
4 Website Design Trends Small Business Should Follow Today’s digital economy requires a strong website in order to succeed. In addition, the trends are changing and in turn, so are the client’s needs. Businesses often focus on their products or services; yet do not grasp the importance of staying on the cutting edge of website...
How Hustle and Persistence Made the Difference For Canvs.co Founder Arjun Rai I recently caught up with Arjun Rai, CEO and Founder of Canvs.co at his office in the entrepreneur center at NYIT (New York Institute of Technology). Arjun shares with me his no nonsense strategies on how he has hustled to build his business and what it takes...
