The Importance of Selling to Your Existing Customers – Interview with Salesforce Exec

Once your business makes a sale, your job is far from over. If you want to establish long-term success, you have to continue selling to those customers over and over again. Small Business Trends spoke with Jamie Domenici, global Vice President of Customer Adoption and marketing for Salesforce at the recent Dreamforce conference in San Francisco. Part of...

Keeping an Eye on your Loyal Customers

Keeping an Eye on your Loyal Customers

The customer relationship is not over at the end of the sale. In fact, that is when it has just begun. Statistics show new customers cost an average of six to seven times more to acquire than selling to a repeat customer. In fact, it is estimated that 80% of a company’s business comes...

4 Things You’re Doing That Drive Customers Away

4 Things You’re Doing That Drive Customers Away

As an e-commerce branding consultant, small business owners are constantly asking me what they can do to attract new customers. While it’s always great to find and implement new ways to draw in new shoppers and drive sales, most store owners don’t think about what they’re currently doing that may be driving existing customers...

Why Customer Service is the Best Form of Marketing

Why Customer Service is the Best Form of Marketing

While marketing allows brands to attract new buyers, good customer service can help them retain customers and nurture loyalty. Plenty of brands pay more attention to the glamorous side of business; marketing. Here, they spread the word about their brand, create a catchy visual sprinkled with an impressive tagline, and juggle several online channels to generate...

5 Unspoken Rules of Business Social Media Campaigns

There are an enormous amount of tasks that can be completed using social media. From ordering a pizza to putting together a nationwide protest. The opportunities are endless. Somewhere between these vastly different activities lies the world of online business marketing. Since it was created, social media has always had ties in the online marketing...

3 Online Video Metrics Small Business Should Be Thinking About

3 Online Video Metrics Small Business Should Be Thinking About It’s becoming harder for small businesses to ignore video in their marketing strategy. A recent Animoto study found nearly two thirds of consumers believe companies that use video know how to reach their customers, and one in four consumers actually lose interest in a brand...

How to Leverage Tech to Learn More About Your Customers

How to Leverage Tech to Learn More About Your Customers A big part of a successful marketing hustle is to know where your audience is. It doesn’t do you any good if a big part of your strategy is blindly flyering parking lots. Instead of wasting not only paper, but your valuable time, you need...