Reviews can have an enormous impact on your business’ marketing success. Today’s consumers read customer reviews before making purchase decisions, especially when it comes to trying out a new local business for the first time. Whether they are looking for a contractor, family doctor, or lawyer, word-of-mouth endorsements factor heavily into a consumer’s decision...
Whether you like it or not, your customers are writing about their experiences on Google, Yelp, and other review platforms. I know that it can be frustrating or scary to read about your business from the customer perspective and, as you may know already, not all reviewers play fair. However, as consumers increasingly rely on...
As a small business owner you are proud of your work and deliver a great finished product. You love a good review. Your customers love you and your business grows through referrals. If things ever go wrong you work this out with your clients often privately to the satisfaction of your customers. Then this happens....
Online customer reviews are incredibly important for local businesses because they are a major deciding factor when customers are choosing where to eat or shop. A 2016 Search Engine Land survey found that 85 percent of consumers use the internet to find local businesses. Further, a follow-up survey in 2014 found that 88 percent of consumers...
Regardless of the quality of customer service you provide, you will find yourself in unpredictable situations with complaining customers. They might shout at you, call you names, berate you, and try to embarrass or humiliate you as they express their outrage and frustration. During these times, you must maintain self-control, stay calm and respond...
For Small Businesses, Online Reputation Is More than Just Reviews For most small business owners, the best way to get good reviews is often a question that is top of mind. As author Mark. G Richardson says in his podcast Remodeling Mastery, today customers know more about the business than the business owners themselves. However,...
