2 Dominant Small Business Trends for 2020

Two dominant small business trends for 2020 that Mailchimp sees, according to John Foreman. Mailchimp’s chief product officer tells Ramon Ray that COVID-19 has transformed the business landscape this year. More importantly, that fact means the trends show how small business leaders are finding success amid the pandemic. John has been at Mailchimp for a while....

How a Michigan Company is Using Insightly CRM to Increase Communications and Sales

How a Michigan Company is Using Insightly CRM to Increase Communications and Sales

This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Customer Relationship Management, or CRM, is an integral part of any small business looking to optimize their ability to manage prospects or leads through a sales funnel to becoming a customer. A strong well-managed CRM then allows...

The 3 C’s to Being a Better Speaker

The 3 C’s to Being a Better Speaker Public speaking classes in schools often teach a checklist of “to-dos” when it comes to being a successful speaker. Make eye contact. Speak clearly. Be organized. Use gestures, but not too frequent. Move around, but purposefully. Smile, but not too much. It is exhausting! I’ve made a living speaking...

Communicating for Results: 5 Tips for Persuasive Speaking

Communicating for Results: 5 Tips for Persuasive Speaking As business owners, persuading others is a necessity. Whether it’s talking to potential clients, getting existing clients to follow advice, or cultivating relationships with vendors, contractors or other entrepreneurs, we attempt to get others to take action. However, we don’t always get the results we want. I’ve seen...

Crisis Control: 3 Important PR Steps Every Business Should Take

Crisis Control: 3 Important PR Steps Every Business Should Take Traditionally, public relations media is something that every business owner will seek. It’s used to raise awareness of your business in the media and approval of third parties, through your good customer service, excellent products or community donations for your brand or significant insights. Crisis communications...