Tag - Christopher Heer

Creating a Business Strategy to Monetize Your Intellectual Property

This article offers a 10-step approach for creating a business strategy to monetize your intellectual property. Wondering why you should do this exercise? Your intellectual property can make up 70-80% of your business’ value if strategically optimized. By completing this exercise, you might find untapped resources right under your nose. Step 1: Broadly Assess Your Business Before...