Tag - business

mother ship marketing

How Small Businesses Can Better Compete with Big Businesses in 2018

As 2018 gets underway, retailers across the country have one thing on their mind: sales. Small business optimism has been on an upward swing with the majority of small business owners citing increased sales and improved business conditions throughout 2017, according to the latest Capital One Small Business Growth Index. And with 60 percent...

This Urban Gardner is Building a Better Mouse Trap

Chad Corzine didn’t set out to start a business. He simply wanted to start a small garden in his apartment and couldn’t find a product that fit his needs. Even after he did start his business, he had to constantly make adjustment and change his thinking based on things he learned from customers. Corzine is...

How Leaders Can Build a More Collaborative and Productive Virtual Team

How Leaders Can Build a More Collaborative and Productive Virtual Team

Virtual teams, or flexible work, is one of the biggest drivers of transformation in the workplace according to a forecast of employment trends by the World Economic Forum. Because of this, today’s leaders will need to figure out how to most effectively manage their remote teams to ensure that the level of productivity and...

From Humble Beginnings Joe Pippins' Success of The Fishing Caddy

From Humble Beginnings: Joe Pippins’ Success of The Fishing Caddy

For those of you who are fans of Steve Harvey’s Funderdome, you’ll probably know who my next interview is. For those of you who aren’t, let me introduce you to Joe Pippins, the founder of The Fishing Caddy and a recent winner of Funderdome’s $20,000 grand prize. Pippins’ story is a truly inspirational one and...

How Joe Romano Found Success by Making Mistakes and Sidestepping the Norms

How Joe Romano Found Success by Making Mistakes and Sidestepping the Norms

How we define success differs from person to person. While one person may have ambitions to become a world-renowned marketing guru, there may be someone else who simply relishes in the idea of delivering an awesome service to customers in need. That said, there’s also the matter of how people go about attaining those successes...

mother ship marketing

Sales Isn’t the Mother Ship — Marketing Is

On the winding road to the revenue mountaintop, marketing teams often occupy the back seat while their sales counterparts drive. To accelerate the pace to the revenue peak, however, marketing teams need to climb to the front seat and take more control of the steering wheel. Marketing teams frequently drift to the “expense” side of...

business failure

Killing the Unsupported Myth of Business Failures

Scary Business Isn't So Scary Somehow, old statistics with limited applicability have given birth to the widespread myth that 8 out of 10 businesses will fail. To judge from the hysteria, you'd think that starting a business is akin to wrestling with an angry bear that wants to chew up all your money for no...

Leadership: The Dark Side of Being Alone

Leadership: The Dark Side of Being Alone

I think many of us have an admiration for the Lone Ranger. You know, the guy who single-handedly swoops in to rescue the damsel in distress just before disaster strikes. The same could be said for Spiderman or any super hero. And, as a result, some of us want to lead in the same manner....