Tag - business brand

Personal Brand vs Business Brand – Ramon Demystifies This Most Asked Question

Personal Brand vs Corporate Brand - this is the ONE question I'm asked the most in my travels around the United States (and the world!). Almost every event I speak at people ask me this question. Here's the deal. We know that larger businesses have corporate brands. Coca-Cola, Starbucks, Microsoft! For the most part when...

brand archetypes

The 12 Brand Archetypes: Which One Are You?

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If you aren’t clear about who you are, no one is going to...

Are You The Ice Cream Man or Are You a 7-Eleven

Are You The Ice Cream Man or Are You a 7-Eleven

Much to the surprise of nobody who’s ever heard me try and pronounce the word “drawer,” I grew up on Long Island. It was a nice place to be a kid and while I confess that I don’t have a very clear recollection of the details, I have good reason to believe that I...

5 Tips Every Small Business Owner Should Know

5 Tips Every Small Business Owner Should Know About Success

Now that there are companies dedicated to helping entrepreneurs create e-commerce stores, running an online business has never been so simple. Despite this fact, there are still countless obstacles to overcome to run a successful online business. No matter how stunning your website is and how amazing your products are, it isn’t always easy...