build a great startup

5 Tips to Build a Great Startup From the Ground Up

So, you have decided to join the ever-growing list of startups? Welcome to the club. But what’s next How will you guarantee the success of your startup brand? How will you make sure it grows by leaps and bounds in the years to come and doesn’t fade from public memory? Here are some sure-fire tips to help...

brand building

Rebecca Shine Shares Great Brand Building Tips You Need to Know

Rebecca Shine Shares Great Brand Building Tips You Need to Know A few months back I had the privilege of moderating the Wix Small Business Breakfast on Boosting Your Brand by Adding Personality. The guest speaker was Rebecca Shine, formerly with Red Bull and now owner of NY Shine, a New York City based marketing...

McDonald’s Franchise Owner Jim Lewis on Building Brand Trust, Creating a Culture and Building a Winning Team

McDonald's Franchise Owner Jim Lewis on Building Brand Trust, Creating a Culture and Building a Winning Team Two of the biggest struggles most small business face are building a trusted brand and hiring the right people that will enforce that brand. The two go hand-in-hand and can constantly teeter on good or bad depending on the...