According to the Small Business Administration, there are over 30 million small businesses in America. It’s now easier than ever for entrepreneurs to open a business, but that also means there’s some stiff competition. Crafting your brand identity is so important. So, how can you use a personal brand to stand out from the sea...
The 13th Annual Smart Hustle Small Business Conference with Seth Godin takes place on Nov 8, 2018 - https://smarthustle.com/conference. We wanted to give you a taste of what to expect and MORE at this year’s conference by giving you a little summary of one of last year’s amazing presentations. In 2017, Becca Brown, a previous...
Your business means the world to you. After investing so much effort, there is no way you want to go back or give up. The truth about the success is it’s not an overnight achievement, instead, it’s a continuous process that involve experiments, and learnings. Success is dependant on improvement. The days are gone...
We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If you aren’t clear about who you are, no one is going to...
There are many aspects of forming a successful brand: creating an eye-catching logo with carefully selected colors, building a good website, designing creative marketing materials, and more. The list is long and daunting, but before you get started on those tasks, there is one important thing to do first. According to my latest interview...
Entrepreneurship is hard work. I don’t think any of us can deny that fact. We have our passion, we hustle to make it work, and we hope that all the time, money, and effort we put into it pays off. But you know what? That payoff doesn’t always come as quickly or fruitfully as...
Video was one of the most talked about marketing strategies in 2016. According to experts, it will continue to command attention in 2017 with trends such as Facebook Live video, and other video apps. Although some small businesses have been slow to embrace the use of video, it is the one marketing strategy you...
Businesses that fail are the ones that fail to spark an emotional connection with consumers. You can have the best product or service on the market but still fizzle out if you can’t elicit an impassioned response. What causes this fizzle is many different things, but mainly when businesses can't develop a brand with...
If you run a small business, chances are you spend a lot of time thinking about marketing and branding. You want customers to understand what your business is about and form a personal connection that will drive their brand loyalty. You've created a great logo, set up your website and social media presence, and...
99designs CMO Pam Webber Discusses the Importance of Color and Design When Branding Your Business As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also...
