Tag - brand

How to Get Press for Your Brand – Becca Brown at the Smart Hustle Conference in NYC

The 13th Annual Smart Hustle Small Business Conference with Seth Godin takes place on Nov 8, 2018 - https://smarthustle.com/conference.  We wanted to give you a taste of what to expect and MORE at this year’s conference by giving you a little summary of one of last year’s amazing presentations. In 2017, Becca Brown, a previous...

How to Grow Your Brand with a Data Driven Strategy

Your business means the world to you. After investing so much effort, there is no way you want to go back or give up. The truth about the success is it’s not an overnight achievement, instead, it’s a continuous process that involve experiments, and learnings. Success is dependant on improvement. The days are gone...

brand archetypes

The 12 Brand Archetypes: Which One Are You?

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If you aren’t clear about who you are, no one is going to...

Sweetriot Founder Talks About the Power of Social Entrepreneurship and Brand

Sweetriot Founder Talks About the Power of Social Entrepreneurship and Brand

There are many aspects of forming a successful brand: creating an eye-catching logo with carefully selected colors, building a good website, designing creative marketing materials, and more. The list is long and daunting, but before you get started on those tasks, there is one important thing to do first. According to my latest interview...

An Exploration of Reuel Matthew’s Image Building Journey with Egami Collection

An Exploration of Reuel Matthew’s Image Building Journey with Egami Collection

Entrepreneurship is hard work. I don’t think any of us can deny that fact. We have our passion, we hustle to make it work, and we hope that all the time, money, and effort we put into it pays off. But you know what? That payoff doesn’t always come as quickly or fruitfully as...

3 Crucial Elements for Telling Your Story with Video

3 Crucial Elements for Telling Your Story with Video

Video was one of the most talked about marketing strategies in 2016. According to experts, it will continue to command attention in 2017 with trends such as Facebook Live video, and other video apps. Although some small businesses have been slow to embrace the use of video, it is the one marketing strategy you...

How to Develop a Brand People Will Love to Talk About

How to Develop a Brand People Will Love to Talk About

Businesses that fail are the ones that fail to spark an emotional connection with consumers. You can have the best product or service on the market but still fizzle out if you can’t elicit an impassioned response. What causes this fizzle is many different things, but mainly when businesses can't develop a brand with...

Getting More Exposure For Your Personal Brand

How to Start and Grow Your Personal Brand – Personal Branding Is Important

If you run a small business, chances are you spend a lot of time thinking about marketing and branding. You want customers to understand what your business is about and form a personal connection that will drive their brand loyalty. You've created a great logo, set up your website and social media presence, and...

Branding Your Biz – The Importance of Color & Design; An Interview with 99 Designs CMO Pam Weber

The Importance of Color and Design When Branding Your Business

99designs CMO Pam Webber Discusses the Importance of Color and Design When Branding Your Business As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also...